CRISIS MANAGEMENT IN FOOD AND BEVERAGE BUSINESSES

APR183

Course Code: APR183
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Explains the concepts and types of risks and crises in the tourism sector, and the fundamental stages of the crisis management process (pre-, during, and post-crisis).
Conducts proactive risk analysis for natural disasters, epidemics, economic fluctuations, and security threats encountered in tourism destinations and accommodation enterprises.
Develops strategic crisis communication and public relations policies to restore consumer trust in situations such as reputational crises, greenwashing scandals, and service failures.
ACalmly implements operational crisis management steps and evacuation procedures to ensure the safety of tourists, staff, and the enterprise during a crisis (pandemic, earthquake, terrorism, etc.).
Takes part in rebuilding the image of the destination or enterprise by managing post-crisis recovery processes and draws organizational learning conclusions from the crises experienced.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course examines the analysis of potential risk factors (economic, natural, geopolitical, health) affecting the tourism industry and corporate intervention strategies applied during crises. Emergency action plans, crisis communication, and business resilience are evaluated through case studies. Within the scope of the course learning outcomes, students develop the ability to exhibit stress management skills, make rapid decisions, and perform analytical problem-solving during unforeseeable disruptions and crisis situations.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Risk, Crisis, and Disaster Concepts in Tourism
2^nd Week	Vulnerability of the Tourism Industry and the Crisis Life Cycle
3^rd Week	Proactive Management: Risk Analysis, Assessment, and Planning
4^th Week	Natural Disasters (Earthquake, Fire, Flood) and Tourism Operations
5^th Week	Health Crises, Pandemics (COVID-19, etc.), and Biological Threats
6^th Week	Economic and Political Crises, Security Threats, and Terrorism
7^th Week	Midterm Exam
8^th Week	Corporate Reputation Crises: Consumer Trust and Greenwashing Scandals
9^th Week	Reactive Management: Operational Response in Crisis and Evacuation Plans
10^th Week	Crisis Communication: Media Relations, Transparency, and Social Media Mgmt
11^th Week	Tourist Psychology in Crisis, Perception Mgmt, and Staff Support Systems
12^th Week	Post-Crisis Recovery and Rebuilding Destination Image
13^th Week	Organizational Learning and Lessons Learned from Crises
14^th Week	Future Risks: Climate Change, Cybersecurity, and Sectoral Resilience
15^th Week	General Rewiew

Recommended or Required Reading

Glaesser, D. (2023). Crisis management in the tourism industry (4th ed.). Routledge.
Mansfeld, Y., & Pizam, A. (Eds.). (2022). Tourism, security and safety: From theory to practice. Routledge.
Ritchie, B. W., & Campiranon, K. (Eds.). (2024). Tourism crisis and disaster management in the Asia-Pacific (2nd ed.). CABI.
Hall, C. M., Prayag, G., & Amore, A. (2023). Tourism and resilience: Individual, organisational and destination perspectives (2nd ed.). Channel View Publications.
Karamustafa, K., & Erbaş, A. P. (2022). Crisis management in tourism: A strategic approach for destinations. Journal of Tourism and Gastronomy Studies, 10(2), 1450-1465.
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321. https://doi.org/10.1016/j.jbusres.2020.06.015
World Tourism Organization (UN Tourism). (2023). International tourism highlights: 2023 edition. UN Tourism Publications.
Zenker, S., & Kock, F. (2020). The coronavirus pandemic ? A critical discussion of a tourism research agenda. Tourism Management, 81, 104164. https://doi.org/10.1016/j.tourman.2020.104164
World Travel & Tourism Council [WTTC]. (2024). Economic impact reports. https://wttc.org/research/economic-impact
United Nations Tourism (UN Tourism). (2024). Tourism recovery tracker. https://www.unwto.org/unwto-tourism-recovery-tracker

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Case Study
Presentation
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Presentation of Case Study	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz	0	0	0
Individual or group work	14	3	42
Preparation for Final exam	1	14	14
Course hours	14	3	42
Preparation for Midterm exam	1	14	14
Laboratory (including preparation)	0	0	0
Final exam	1	1	1
Homework	1	6	6
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
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K10	X	X	X	X	X
K11
K12

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K12

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K2	X	X	X	X	X
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