Knows the basic concepts and principles of menu planning.
Plans a menu in line with the principles of nutrition and menu planning.
Understands the importance of menu design in marketing the business.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
Course Description
Course Contents
WEEK
TOPICS
1st Week
The concept, history, and importance of the menu
2nd Week
Types of menu
3rd Week
Menu planning and preparation
4th Week
Menu planning and preparation
5th Week
Menu card design
6th Week
Menu card design
7th Week
Menu as a marketing tool
8th Week
Midterm Exam
9th Week
Menu engineering
10th Week
Menu pricing
11th Week
Food pyramid
12th Week
Food allergies, food sensitivities
13th Week
Current topics in menu management; vegetarian nutrition
14th Week
Current topics in menu management; fusion cuisine, molecular gastronomy
15th Week
Current topics in menu management; organic foods, genetically modified foods
Recommended or Required Reading
Öğretim elemanı notları Fügen Durlu-Özkaya ve Menekşe Cömert, 2010. Menü Planlama. Profesyonel Restoran Yönetimi (Mehmet Sarıışık eds.). Detay Yayıncılık. Ninemeier, J. D. (2008). Menu Planning, Design, and Evaluation: Managing for Appeal and Profit. Second Edition. McCutchan Pub Corp. Cemal Türkan 2003. Turizmde Beslenme İlkeleri ve Mönü Planlama. Detay yayıncılık
Planned Learning Activities and Teaching Methods
Lecture
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
30
Assignment
1
20
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)