| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know the basic principles of entrepreneurship.
- Know how to prepare a business plan.
- Learn entrepreneur profile.
- Comprehend the importance of marketing in entrepreneurship.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | This course is oriented towards the explanation of small and medium-sized businesses and examination of their problems. The definition of small and medium-sized businesses and the problems that they face in Turkey and in the world are examined. Considering the entrepreneurship concept, the specifications of an entrepreneur are examined and illustrated by giving examples of good entrepreneurs. This course also focuses 18 on the preparation of a comprehensive business plan, which is necessary for the establishment of a new business.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Fundamentals of Entrepreneurship |
|
3rd Week |
Basic concepts, Stratetegic Mnagament and Entrepreneurship |
|
4th Week |
Feasibility Analysis, Business Plan and Alternatives of Establishing Business |
|
5th Week |
Alternatives of Establishing Business |
|
6th Week |
Alternatives of Establishing Business, Marketing Plan |
|
7th Week |
Midterm |
|
8th Week |
Marketing Plan |
|
9th Week |
E-Commerce and Entrepreneur, Site Analysis |
|
10th Week |
Site Analysis |
|
11th Week |
Globalization and Entrepreneurship |
|
12th Week |
Entrepreneurship in the Future |
|
13th Week |
Entrepreneurship in the Future, General Review |
|
14th Week |
Project Presentations |
|
| Recommended or Required Reading | Norman M. Scarborough, Essentials of Entrepreneurship and SmallBusiness Management, Pearson Education, 8. Edition, 2011. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
20 |
| Project |
1 |
30 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
4 |
56 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Project |
1 |
20 |
20 |
| Total Work Load | 160 |
| Total Work Load / 30 (h) | 5.33 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
