| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know corporate communication.
- Learn how to communicate professionally in business life.
- Develop the abilities of written and verbal communication.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | Some important subjects like the importance of communication, communication process, planning and writing business messages, techniques of effective presentation, writing a report, writing curriculum vitae, job interviews, non-verbal communication in business life will be covered.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Importance Of Effective Communication In Business Life |
|
2nd Week |
Communication As A Process |
|
3rd Week |
Business Communication In Changing World |
|
4th Week |
Planning And Writing Business Messages |
|
5th Week |
Techniques Of Making Effective Presentation |
|
6th Week |
Techniques Of Making Effective Presentation |
|
7th Week |
Midterm |
|
8th Week |
Writing Report |
|
9th Week |
Writing Business Letters |
|
10th Week |
Writing Effective Curriculum Vitae |
|
11th Week |
Job Interviews |
|
12th Week |
Non-Verbal Communication In Business Life |
|
13th Week |
Ways of Persuasive Communication |
|
14th Week |
Communication In International Environment, Rhetorics |
|
| Recommended or Required Reading | Bovee, Courtland & Thill, John. (2011). Business Communication Today. 11. Edition, Pearson Education.
Additional Resources:
Shwom, Barbara G. & Snyder, Lisa Gueldenzoph. (2011). Business Communication. Pearson Education.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Quiz |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
40 |
40 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
5 |
1 |
5 |
| Project |
1 |
15 |
15 |
| Total Work Load | 160 |
| Total Work Load / 30 (h) | 5.33 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
