STRATEGIC MANAGEMENT

BUS479

Course Code: BUS479
Semester: Seventh Term (Fall)
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Compulsory Course

Course Level

Bachelor's Degree

Year of Study

Semester

Seventh Term (Fall)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Know and define organizational strategies
Know types of business level strategies
Know corporate level strategies
Gain an understanding of international strategies
Students should be able to understand the basic elements of planning and implementing strategy.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course serves as a cohesive map for strategic management. It is designed to integrate the accepted theories in the area with real-world applications to provide students with the basic knowledge and skills needed for strategic management. Lecture and class assignments given in the course are intended to help students understand the needs of modern public and private organizations, including emerging national and international trends.

Course Contents

WEEK	TOPICS
1^st Week	Introduction
2^nd Week	Chapter 1. Basic Concepts of Strategic Management Chapter 2. Corporate Governance
3^rd Week	Chapter 3. Social Responsibility and Ethics in Strategic Management
4^th Week	Chapter 4. Environmental Scanning and Industry Analysis
5^th Week	Chapter 5. Organizational Analysis and Competitive Advantage
6^th Week	Chapter 6. Strategy Formulation and Business Strategy
7^th Week	Midterm
8^th Week	Chapter 7. Strategy Formulation: Corporate Strategy
9^th Week	Chapter 8. Strategy Formulation: Functional Strategy and Strategic Choice
10^th Week	Chapter 9. Strategy Implementation: Global Strategy Chapter 10. Strategy Implementation: Organizing and Structure
11^th Week	Chapter 11. Strategy Implementation: Staffing and Directing
12^th Week	Chapter 12. Evaluation and Control
13^th Week	Case Presentations
14^th Week	Case Presentations

Recommended or Required Reading

Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 16th Edition by T. Wheelen, J. Hunger, A. Hoffman, and C. Bamford.

Planned Learning Activities and Teaching Methods

Questions/Answers
Discussion
Lecture
Case Study

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	25
Assignment	1	20
Attendance	1	20
Total(%)		65
Contribution of In-term Studies to Overall Grade(%)		65
Contribution of Final Examination to Overall Grade(%)		35
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1.5	1.5
Preparation for Quiz
Individual or group work	14	1	14
Preparation for Final exam	1	45	45
Course hours	14	3	42
Preparation for Midterm exam	1	35	35
Laboratory (including preparation)
Final exam	1	1.5	1.5
Homework
Quiz	1	15	15
Total Work Load			154
Total Work Load / 30 (h)			5.13
ECTS Credit of the Course			5

Language of Instruction

English

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X
K2		X
K3
K4
K5		X
K6
K7
K8
K9
K10
K11				X
K12			X
K13				X