| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Comprehend the importance of electronic commerce.
- Know the basic concepts related to electronic commerce.
- Comprehend the differences between traditional and electronic commerce activities.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | Electronic commerce (e-commerce) refers to the strategic use of Networks and computers to support the transaction of goods and services between customers and suppliers. The Goals of this course are; to provide the student with an understanding of the relationships between communications and computers and the economics of our society, to gain an understanding of the theories and concepts underlying e-commerce, to improve familiarity with current challenges and issues in e-commerce,etc.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Overview of Electronic Commerce |
|
3rd Week |
Overview of Electronic Commerce |
|
4th Week |
E-Commerce:Mechanisms,Infrastructures and Tools |
|
5th Week |
E-Commerce:Mechanisms,Infrastructures and Tools,Retailing in Electronic Commerce:Products and Services |
|
6th Week |
Retailing in Electronic Commerce:Products and Services,B2B E-Commerce |
|
7th Week |
Midterm |
|
8th Week |
B2B E-Commerce |
|
9th Week |
Innovative EC Systems |
|
10th Week |
Innovative EC Systems,Mobile Commerce and Ubiquitous Computing |
|
11th Week |
Social Commerce,Marketing and Advertising in E-Commerce |
|
12th Week |
Marketing and Advertising in E-Commerce |
|
13th Week |
Project Presentations and Report Submission |
|
14th Week |
Project Presentations and Report Submission |
|
| Recommended or Required Reading | Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban,Electronic Commerce:A Managerial and Social Networks Perspective,Pearson Education. |
|---|
| Planned Learning Activities and Teaching Methods |
- Questions/Answers
- Discussion
- Lecture
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Presentation of Case Study |
5 |
10 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1.5 |
1.5 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
1 |
10 |
10 |
| Preparation for Final exam |
1 |
35 |
35 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1.5 |
1.5 |
| Homework |
|
|
|
| Project |
1 |
20 |
20 |
| Case Study Presentation |
5 |
2 |
10 |
| Total Work Load | 155 |
| Total Work Load / 30 (h) | 5.16 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
