| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Explain the basic concepts related to advertising.
- Understand the historical development of advertising in the world and in Turkey, as well as the factors influencing this development.
- Identify the basic types of advertising applied in advertising.
- List advertising media.
- Gain knowledge about digital advertising.
- Acquire proficiency in advertising production and prepare an Advertising draft.
|
| Mode of Delivery | Face to face |
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| Prerequisites | Yes(BUS231) |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | The course covers the definition of advertising, its historical Development porcess, functions, and types, as well as basic concept And theories related to the field of advertising. It also provides basic information about advertising environments, digital advertisements, advertising production, advertising organizations and control mecha
nisms. Additionally, the relationship of advertising as a form of communication disciplines is examined.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course Intraduction, General Overview |
|
2nd Week |
Advertising as a form of communication |
|
3rd Week |
Definition and Historical Development of Advertising |
|
4th Week |
Functions an Basic Types of Advertising |
|
5th Week |
Alternative Advertising Applications |
|
6th Week |
Advertising Process |
|
7th Week |
Midterm |
|
8th Week |
Creative Strategies in Advertising |
|
9th Week |
Media Strategies and Planning |
|
10th Week |
How to Prepare an Advertising Campaign? |
|
11th Week |
Advertising Production |
|
12th Week |
Integrated Marketing Communication |
|
13th Week |
Project Presentations |
|
14th Week |
General Review |
|
| Recommended or Required Reading | Kenneth E. Clow, Donald Baack, Integrated Advertising, Promotion, and Marketing Communications, Pearson Education, Eighth Edition.
Lecture notes |
|---|
| Planned Learning Activities and Teaching Methods |
- Questions/Answers
- Discussion
- Lecture
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
10 |
| Project |
1 |
25 |
| Attendance |
1 |
15 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
45 |
45 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
5 |
5 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
2 |
1 |
2 |
| Project |
1 |
50 |
50 |
| Case Study Presentation |
5 |
2 |
10 |
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
