| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know the importance of retailing in the distribution channel.
- Know the types of retailing.
- Learn the retailing strategies in both global and local markets.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | Yes(BUS231) |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | In this course, the definition of retailing, retailing types, multichannel retailing, retailing market strategy, retailing sites, human resource management, customer relationship management, information systems, retail pricing buying behaviors of consumers, retailing strategies, commodity management, store design, store management and customer services will be covered.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Retailing World |
|
2nd Week |
Retailing Types and Multichannel Retailing |
|
3rd Week |
Retailing Market Strategy and Financial Strategy |
|
4th Week |
Retailing Places and Human Resource |
|
5th Week |
Information Systems and Supply Chain Managemenet, Customer Relationship Management |
|
6th Week |
Products Assortments Management, Product Planning System. |
|
7th Week |
Midterm |
|
8th Week |
Buying Products and Retailing Pricing |
|
9th Week |
Retailing Communication Mix |
|
10th Week |
Store Management |
|
11th Week |
Store Design & Customer Services |
|
12th Week |
Project presentations |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Michael Levy, Barton Weitz, Retailing Management, 7th edition. McGraw-Hill,2009. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Quiz |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
1 |
1 |
1 |
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
50 |
50 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
40 |
40 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Quiz |
1 |
1 |
1 |
| Total Work Load | 152 |
| Total Work Load / 30 (h) | 5.06 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
