| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know perception, learning, motivation, self and attitude concepts.
- Know individual decision making.
- Become aware of consumer purchasing decision making process.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | Yes(BUS231) |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | The main topics of this course are the nature of consumer behavior and the factors that are the main determinants of this behavior. In this context, the data processing and decision making processes of consumers are analyzed along with the factors that influence the attitudes and purchasing behavior of consumers.
Students who miss more than 30% of total class hours receive an F2 grade. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Consumer Behavior |
|
2nd Week |
Perception and Consumer Behavior Lab |
|
3rd Week |
Learning and Memory, Consumer Behavior Lab |
|
4th Week |
Motivation and Involvement, Consumer Behavior Lab |
|
5th Week |
Self and Personality, Consumer Behavior Lab |
|
6th Week |
Attitudes - Marketing Communication and Persuasion Techniques, Consumer Behavior Lab |
|
7th Week |
Midterm |
|
8th Week |
Consumer Decision Making and Consumer Behavior Lab |
|
9th Week |
Income and Social Class, Consumer Behavior Lab |
|
10th Week |
Organizational and Family Purchase Decisions Making, Consumer Behavior Lab |
|
11th Week |
Consumers and Subcultures, Consumer Behavior Lab |
|
12th Week |
Cultural Effects on Consumer Behavior |
|
13th Week |
Project 2 Presentations and Report Submissions |
|
14th Week |
Project 2 Presentations and Report Submissions |
|
| Recommended or Required Reading | Consumer Behaviour: Buying, Having and Being.Michael R. Solomon.Seventh Edition, Prentice- Hall
|
|---|
| Planned Learning Activities and Teaching Methods |
- Questions/Answers
- Discussion
- Lecture
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
25 |
| Project |
1 |
25 |
| Attendance |
1 |
20 |
| Total(%) |
|
70 |
| Contribution of In-term Studies to Overall Grade(%) |
|
70 |
| Contribution of Final Examination to Overall Grade(%) |
|
30 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
4 |
56 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Project |
2 |
15 |
30 |
| Total Work Load | 170 |
| Total Work Load / 30 (h) | 5.66 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
