Information Package
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Program of Business Administration (English)

BUS204

BUSINESS COMMUNICATION

Course Code
BUS204
Semester
Third Term (Fall)
Theory+Practice
4 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterThird Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Learn basic communication theories.
  2. Think about the effects of narcissistic personality traits on business communication.
  3. Evaluate the effects of authoritarian personality on business communication.
  4. Interpret the positive effects of authentic personality on business communication.
  5. Discuss whether or not the hiring / recruiting process is executed in a meritocratic way.
Mode of DeliveryFace to face
PrerequisitesYes(BUS104)
Recommended Optional Programme ComponentsNo
Course DescriptionIntroduction to the theory of communication. Written and oral communication in a business environment. Emphasis is on writing business letters, business reports, participating in debates and negotiations and giving oral presentations. Students who miss more than 30% of total class hours receive an F2 grade.
Course Contents
WEEK TOPICS
1st Week Communications Foundations
2nd Week The Writing Process Creating Business Messages
3rd Week Improving Writing Techniques
4th Week Workplace Communication Electronic Messages and Memorandums
5th Week Direct Letters and Messaging
6th Week Persuasive Messages and Negative Messages
7th Week Midterm
8th Week Business Reporting
9th Week Formal Business Reports
10th Week Business Presentations
11th Week Speaking and Technology
12th Week Employment Communication Resumes and Cover Letters
13th Week Presentations
14th Week Presentations
Recommended or Required ReadingSchofield, J. and Osborn, A., 2012. Business Speaking B1-C2, Collins English for Business.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Presentation of Case Study 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 1 50 50
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 10 10
Total Work Load160
Total Work Load / 30 (h)5.33
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3 X X X
K4 X X X X
K5 X
K6 X X
K7 X X X X X
K8
K9 X X
K10 X
K11 X X
K12 X X X
K13 X