Information Package
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Program of Business Administration (English)

BUS103

ACADEMIC ENGLISH I

Course Code
BUS103
Semester
First Term (Fall)
Theory+Practice
6 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Improve English reading, listening, speaking and writing skills
  2. Analyze the language structures and word usage in different text types and make meaning associations by using the correct language strategies used in creating meaning.
  3. Write texts following academic paragraph writing rules
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNo
Course DescriptionAt the end of this course, the students; develop sub-skills of reading, listening, speaking and writing, learn the meaning and use of language associated with different text types, using appropriate strategies to work out meaning write an academic paragraph. Students who miss more than 30% of total class hours receive an F2 grade.
Course Contents
WEEK TOPICS
1st Week Introduction to the course - Unit 1 Communication
2nd Week Unit 1 Communication (Continued) Supplementary Reading: Cost of Shipping Parcels from China Set to Increase
3rd Week Unit 2 International Marketing
4th Week Unit 3 Building Relationships
5th Week Supplementary Reading: A Business Ethics Class from Australian Cricket, Listening: TED Talks; A Feminine Response to Iceland's Financial Crash
6th Week Writing: Letter & E-mail
7th Week Midterm Exam
8th Week Revision of the Units
9th Week Unit 4 Success
10th Week Unit 5 Job Satisfaction Supplementary Reading: China Exports to US Grow Despite Trump s Tariffs
11th Week Writing: Report & Summary
12th Week Unit 6 Risk
13th Week Supplementary Reading: Fast-fashion Brands Defend Business Model, Listening: TED Talks; What will happen to,marketing in the age of AI
14th Week Writing: Article & Report
Recommended or Required ReadingCotton, D., Falvey, D. (2011). Market Leader: Business English Coursebook (Upper-Intermediate). Pearson Education.
Trappe, T. & Tullis, G. (2006). Intelligent Business: Coursebook (Intermediate). Pearson Education.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Quiz 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 55 55
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 2 2
Total Work Load157
Total Work Load / 30 (h)5.23
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6 X X X
K7 X X X
K8
K9
K10
K11 X X X
K12
K13