Information Package
baskent.edu.tr

Program of Healthcare Management (English 30%)

HCM262

HEALTH COMMUNICATION

Course Code
HCM262
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
4
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Define health communication
  2. Explains the theoretical background of health communication
  3. Evaluates the developments in the field of health communication
  4. He / She classifies methods and strategies specific to health communication
  5. Evaluates the health discourse in the media with a health communication perspective
  6. Make a critical assessment of the problem areas in health communication
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsThere is no recommended course associated with this course.
Course DescriptionThis course is designed to provide students the knowledge of how to effectively frame communication, select media, and construct public health campaigns.
Course Contents
WEEK TOPICS
1st Week Introduction to health communication, what is health communication?
2nd Week Health communication as an ınterdisciplinary field, characteristics of health communication
3rd Week History and developments of health communication
4th Week Health communication theories
5th Week Health communication theories
6th Week Health communication models
7th Week Health communication campaign process
8th Week Midterm exam
9th Week Risk communication and media advocacy
10th Week Health literacy, critical health communication
11th Week Media and health
12th Week Health communication with new communication technologies
13th Week Interpersonal communication perspective of health communication
14th Week Health communication and ethics
15th Week Health communication and ethics
Recommended or Required ReadingSezgin, Deniz, (2011), Tıbbileştirilen Yaşam Bireyselleştirilen Sağlık, İstanbul: Ayrıntı.
Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531
Parrott, Roxanne, (2004), Emphasizing Communication in Health Communication", Journal of Communication, December
Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), ?Medya ve Sağlık: Patolojik Bir İlişki?, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.
Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA
Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel
Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat
Planned Learning Activities and Teaching Methods
  • Questions/Answers
  • Lecture
  • Discussion
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 0 0 0
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam 1 6 6
Laboratory (including preparation) 0 0 0
Final exam 1 1 1
Homework 1 10 10
Total Work Load112
Total Work Load / 30 (h)3.73
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K6 X X X X X X
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