| Course Type | Elective Course |
|---|
| Course Level | Doctorate Of Science |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 15 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know the current theoretical and application issues in marketing.
- Can integrate the new developments and approaches in marketing literature into working life.
- Know the ethical principles that should be applied within the scope of marketing campaigns.
- Can analyze the relationships between commonly accepted marketing theories and firms' marketing activities.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | MAND637 MARKETING THEORY
MAND648 CONSUMER BEHAVIOR
MAND649 STRATEGIC MARKETING |
|---|
| Course Description | In scope of this marketing course students will learn about the historical development of marketing theory, sub dimensions of marketing theory and marketing related applications.
In addition this course encompasses current incidents about field of marketing and case analysis. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
History of Marketing |
|
2nd Week |
Marketing Paradigms |
|
3rd Week |
Guerilla Marketing |
|
4th Week |
Viral Marketing |
|
5th Week |
Digital Marketing |
|
6th Week |
Decision Making Process in Marketing |
|
7th Week |
Midterm |
|
8th Week |
Feminist Marketing |
|
9th Week |
Art Marketing |
|
10th Week |
Marketing for Non-profit Organizations |
|
11th Week |
Political Marketing |
|
12th Week |
Marketing and Social Media, Social Marketing |
|
13th Week |
Consumption Rituals |
|
14th Week |
Customer Relationship Management |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Selective Research Papers |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Presentation of Article |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
250 |
250 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
80 |
80 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Article |
1 |
80 |
80 |
| Total Work Load | 456 |
| Total Work Load / 30 (h) | 15.2 |
| ECTS Credit of the Course | 15 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
