| Course Type | Elective Course |
|---|
| Course Level | Doctorate Of Science |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 15 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know concepts of perception, learning, motivation, self, attitude.
- Know the types of individual decision making types.
- Know the consumers buying decision process.
- Know the methods of buying used in persuasion of consumers.
- Know the effective factors on purchasing.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | MAND649 STRATEGIC MARKETING
MAND650 SELECTED TOPICS IN MARKETING |
|---|
| Course Description | Consumer Behavior is an interdisciplinary field that includes psychology, marketing, communication, economics, anthropology, sociology and geography. This course covers the issues affecting consumer behavior in multidisciplinary construction and consumer markets. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The Importance of Understanding Consumer Behavior |
|
2nd Week |
Drive, Motivation and Hedonism |
|
3rd Week |
Goals, Risk and Uncertainty |
|
4th Week |
Personality and Self Concept |
|
5th Week |
Perception, Learning, Attitude Formation and Change |
|
6th Week |
The Environment, Class and Culture |
|
7th Week |
Reference Groups, The Family |
|
8th Week |
Mid-term Examination |
|
9th Week |
New and Repeat Buying Behavior |
|
10th Week |
Innovation, Post-Purchase Behavior |
|
11th Week |
Services Markets, Organisational Buying Behavior |
|
12th Week |
Consumer Behavior and the Marketing Mix |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Jim Blythe (2013). Consumer Behaviour, 2nd Ed. SAGE. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
1 |
8 |
8 |
| Preparation for Final exam |
1 |
14 |
14 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
4 |
4 |
| Homework |
|
|
|
| Term Project Research |
1 |
8 |
8 |
| Article Presentation |
24 |
8 |
192 |
| Article |
24 |
1 |
24 |
| Total Work Load | 292 |
| Total Work Load / 30 (h) | 9.73 |
| ECTS Credit of the Course | 15 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
