| Course Type | Elective Course |
|---|
| Course Level | Doctorate Of Science |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 15 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the relationship between supply chain management and marketing.
- Know about the marketing logistics management.
- Comprehend the importance of logistic strategies in gaining competitive advantage.
- Know about the integration between marketing logistics and marketing mix elements.
- Know the effects of globalization on the marketing activities.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | MAND649 STRATEGIC MARKETING |
|---|
| Course Description | This course encompasses both the fields of marketing and logistics.
By the end of the course students will be able to combine logistics management and strategic marketing and they will evaluate current incidents in a broader perspective. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to marketing logistics |
|
2nd Week |
The changing market place and its attributes |
|
3rd Week |
The transition from brand value to customer value |
|
4th Week |
Time-based competition |
|
5th Week |
Demand-driven supply chains |
|
6th Week |
Managing marketing logistics |
|
7th Week |
Serving the global markets |
|
8th Week |
Mid-term Examination |
|
9th Week |
Developing global logistics strategies |
|
10th Week |
Global logistics information systems |
|
11th Week |
Marketing logistics audit and control |
|
12th Week |
Case-studies |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Christopher, Martin and Peck, Helen (2003). Marketing Logistics. 2nd. Edition. Butterworth-Heinemann. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Presentation of Case Study |
1 |
10 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
150 |
150 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
160 |
160 |
| Laboratory (including preparation) |
1 |
60 |
60 |
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Case Study Presentation |
1 |
40 |
40 |
| Total Work Load | 456 |
| Total Work Load / 30 (h) | 15.2 |
| ECTS Credit of the Course | 15 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
