Information Package
baskent.edu.tr

Master's of Public Relations and Publicity with Thesis

PRP549

LEADERSHIP

Course Code
PRP549
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. What it takes to be a leader/manager in terms of communication and public relations.
  2. The strong connection between leader's communication skills and organizations' reputation and its relation to conserving his personal and organizations' reputation,
  3. What the leader needs to do to reach a stand of influential image, will be comprehended by the student.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionTo acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
Course Contents
WEEK TOPICS
1st Week Who is leading? Who is the administrator? What are the differences between a leader and administrator?
2nd Week What is image? What is the view?
3rd Week Image can be created? Or Is it a feature? How people affect the image?
4th Week How to attain "the ideal image" of a leader / manager? Application of examples.
5th Week Leadership Theories
6th Week Types of Leadership
7th Week Midterm
8th Week Effective Leadership
9th Week Effective Communication Methods
10th Week The communication strategy that a leading manager follows.
11th Week Communication Skills and Communication Skills of a Leader
12th Week Leadership Communication
13th Week Leadership requirements of doing
14th Week Example of applied studies on the leaders
Recommended or Required ReadingBalcı, Şükrü (2003), Politik Kampanyalarda İmaj Yönetimi (Genç Parti Örneği), Selcuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi,9: 143-161.
Brotzen D. (1999), The role of reputation in crisis management. London: Published for the Institute of Directors and AIG Europe (UK).
Clampitt, Philip G.; Berk, Laurey; Williams, Lee M. (2002), "Leaders as strategic communicators", Ivey Business Journal, Vol 66 i5 50-56.
Eraslan, Levent (2004), Liderlikte Post-Modern Bir Paradigma: Dönüşümcü Liderlik, Uluslar arası İnsanbilimleri Dergisi, vol 1, No 1, ISSN: 1303-5134.
Erzen ÜNAL, Meltem (2008), Siyasi Lider İmajlarının Seçimlerde Etkisi, İstanbul
Fomburn, Charles J. (1996), Reputation: Realizing Value from the Corporate Image, Boston, Massachusett: Harvard Business School Press.
Gardner John W. (1990), On Leadership, The Free Pres, Mac Millan Inc.
Goldberg, Richard (2002), "Leaders play key role in keeping organizational culture from being moldy", The Business Journal.
Grunig James E. (2005), Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul.
Hall, Jay (1973), "Interpersonal Style and the communication Dilemma: I. Managerial Implications of the Johari Awareness Model", Human Relations, Vol 27 No.4; 381-399.
Hall, Jay (1974), "Interpersonal Style and the Communication Dilemma: II. Utility of the Johari Awaraness Model for Genotypic Diagnoses", Human Relations,Vol 28 No.8; 715-736.
Lloyd, Herbert M.(1998), Halkla İlişkilerde Meslek Ahlakı, Rota Yayınları, İstanbul.
Mutlu, Erol(2004), İletişim Sözlüğü, Bilim ve Sanat Yayınları, Ankara.
Künüçen, Hale (2005-2010) Liderlik, Etkili İletişim, Basılmamış Seminer Notları, Ankara.
Planned Learning Activities and Teaching Methods
  • Lecture
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22
K23
K24