| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Gain an ability to apply acquired knowledge.
- Gain an ability to be dominated by Critical subjects about how the opportunities are turned into competitive advantages
- Gain an ability of using techniques to plan new products and product management
- Gain an ability to define competition effect of developing and introducing new products
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Critical subjects about how the opportunities are turned into competetive advantages by entrepreneurs and technical managers |
|
2nd Week |
Strategies and teories of innovation and entrepreneurship |
|
3rd Week |
Economic and social effects of innovation and entrepreneurship |
|
4th Week |
E-innovation |
|
5th Week |
Open innovation |
|
6th Week |
Product and service innovations |
|
7th Week |
The techniques to plan new products, Product management |
|
8th Week |
Midterm |
|
9th Week |
Competition effect of developing and introducing new products |
|
10th Week |
Consumer innovativeness |
|
11th Week |
Marketing innovation and marketing of innovations |
|
12th Week |
Organizationa innovationl |
|
13th Week |
Interfere against innovation |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright, Strategic Management of Technology and Innovation, McGraw-Hill/Irwin
Kate Goffin, Rick Mitchell, Innovation Management : Strategy and Implementation Using the Pentathlon Framework, Palgrave |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Discussion
- Presentation
- Practice
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Quiz |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
1 |
14 |
14 |
| Individual or group work |
14 |
13 |
182 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
14 |
14 |
| Total Work Load | 306 |
| Total Work Load / 30 (h) | 10.2 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
