PUBLIC RELATIONS IN HEALTH CARE MANAGEMENT

HCM538

Course Code: HCM538
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Korkut Ersoy

Learning Outcomes

At the end of this course, the students;

Familiarize the research methods that are related to public relation, management according to objectives in program planning approach, strategic planning model, elements of program planning, target population, strategy, tactic, time table, communication concepts

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

In this course, importance of public relations, public health organization, describing population served and personnel by health services, describing of services to population, public relation methods are introduced. In addition, related article discussions also evaluated in the course as a case study. At the end of the semester, a project is conducted by students as an application of concepts that are learned.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to public relations and importance of public relations in health care
2^nd Week	Historical development of public relations
3^rd Week	Management and public relations
4^th Week	Public relations, advertisement and propaganda
5^th Week	Target audience and public opinion
6^th Week	Public relations means
7^th Week	Public relations methods
8^th Week	Midterm exam
9^th Week	Inner and outer communication
10^th Week	Inner and outer communication
11^th Week	Designing public relations program
12^th Week	Designing public relations program
13^th Week	Student presentations
14^th Week	Student presentations
15^th Week	Student presentations

Recommended or Required Reading

Public Relations In Health Care: A Guide For Professionals, Lewton, Kathleen Larey American Hospital Association 1995
Health Service Public Relations: A Guide To Good Practice, Silver, Roger. Radcliffe Medical Press Ltd. Oxford 1995
Public Relations: Strategies And Tactics Wilcox, Dennis L Longman New York 1998
Kazancı, Metin Halkla İlişkiler Ankara Üniversitesi Ankara 1980

Planned Learning Activities and Teaching Methods

Lecture
Project
Case Study

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	25
Assignment	1	25
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	10	140
Preparation for Final exam	1	12	12
Course hours	14	3	42
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)
Final exam	1	2	2
Homework	1	15	15
Article Presentation	4	1	4
Article	5	12	60
Total Work Load			286
Total Work Load / 30 (h)			9.53
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10	X
K11
K12
K13