STRATEGIC MANAGEMENT IN HEALTH CARE

HCM505

Course Code: HCM505
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Berna Simten Malhan

Learning Outcomes

At the end of this course, the students;

Perform analysis about the health facilities' problem through the conclusion developing strategic recommendation.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

Course focuses on determined real problems of health care facilities and developed policy and strategy for analysing and solving these problems with sentezing the others courses.

Course Contents

WEEK	TOPICS
1^st Week	Basic topics for strategic management
2^nd Week	Strategic management in organization
3^rd Week	The strategic management process
4^th Week	External environment
5^th Week	Internal environment
6^th Week	Portfolio planning - case study (in health sector)
7^th Week	Models for strategic management- case study (in health sector)
8^th Week	Midterm exam
9^th Week	Implementing strategy - case study (in health sector)
10^th Week	Evaluation for strategic results- case study (in health sector)
11^th Week	Services marketing
12^th Week	Strategic marketing
13^th Week	Strategic marketing
14^th Week	New concepts for marketing
15^th Week	New concepts for marketing

Recommended or Required Reading

Dinçer, Ö (1998) Stratejik Yönetim ve İşletme Politikası, Beta Basım ve Dağıtım, İstanbul.
Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi.
Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall.
Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company.
Tek, Ö. (1997) Pazarlama İlkeleri, İzmir.
Kotler, P. (1983) Principles of Marketing, Prentice Hall.
Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press.

Planned Learning Activities and Teaching Methods

Lecture

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	50
Quiz	1	10
Total(%)		60
Contribution of In-term Studies to Overall Grade(%)		60
Contribution of Final Examination to Overall Grade(%)		40
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz	1	6	6
Individual or group work	14	10	140
Preparation for Final exam	1	12	12
Course hours	14	3	42
Preparation for Midterm exam	2	10	20
Laboratory (including preparation)
Final exam	1	2	2
Homework
Article Presentation	4	5	20
Article	4	10	40
Total Work Load			283
Total Work Load / 30 (h)			9.43
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1
K1	X
K2
K3
K4
K5
K6	X
K7
K8
K9	X
K10
K11
K12
K13	X