Information Package
baskent.edu.tr

Master's Program of Film Design with Thesis

FİLM512

FILM AND ENTREPRENEURSHIP

Course Code
FİLM512
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain non?production career paths in the film field and film?related initiatives and cultural organisations (companies, start?ups, associations, platforms, etc.) from a creative economy perspective.
  2. Analyse the core components of business models for film?based ventures, including revenue streams, funding and grant opportunities, sponsorship and collaboration schemes.
  3. Develop a venture, platform or cultural project idea within the film ecosystem, and design its target audience, value proposition and basic revenue?resource framework to assess its sustainability.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course examines non?production career paths in the film field and film?related cultural activities from an entrepreneurship and management perspective. It focuses on working in and establishing organisations such as film companies, start?ups, distribution and sales?oriented ventures, film?based digital platforms, training and workshop programmes, creative agencies and civil/community initiatives. Within the framework of the creative economy, the course discusses business models, revenue streams, funding and grant mechanisms, sponsorship and forms of collaboration through film projects, and enables students to explore the possibilities of designing sustainable ventures in the film ecosystem by analysing selected case studies.
Course Contents
WEEK TOPICS
1st Week Introduction ? film ecosystem and entrepreneurship within the creative economy
2nd Week Classical non?production career paths and job opportunities in the film field
3rd Week Business models for film ventures; introduction to core components
4th Week Companies and start?ups in the film ecosystem; structures, functions and examples
5th Week Distribution, sales and exhibition?oriented ventures; festivals, cinemas and online distribution
6th Week Film?based digital platforms; VOD, SVOD, OTT and niche platforms
7th Week Training, workshops and mentoring programmes; film schools, labs and summer schools
8th Week Film?related creative agencies, event producers and content collectives
9th Week Associations, foundations and initiatives; community?based film and cultural ventures
10th Week Revenue models, funding and grant schemes; sponsorship and collaboration formats
11th Week Designing target audiences and value propositions for film?based projects and ventures
12th Week Basic planning for film ventures; resource management and sustainability discussions
13th Week Article reviews on entrepreneurship in the film ecosystem I
14th Week Article reviews on entrepreneurship in the film ecosystem II
Recommended or Required ReadingApak, S., Taşçıyan, K. H., & Aksoy, M. (2010). Girişimcilik ve sermaye tedarik yöntemleri. Papatya Yayıncılık.
Ball, L., Pollard, E., & Stanley, N. (2010). Creative Graduates Creative Futures. Institute for Employment Studies.
Bauer, C., Viola, K., & Strauss, C. (2011). Management skills for artists: `learning by doing?? International Journal of Cultural Policy, 17(5), 626?644.
Beltran, G. J., & Miguel, P. (2014). Doing culture, doing business: A new entrepreneurial spirit in the Argentine creative industries. International Journal of Cultural Studies, 17(1), 39?54.
Bozkurt, Ö. (Ed.). (2011). Girişimcilik: Kuram ve Uygulama. Ekin Basım Yayın.
Bridgstock, R. (2011). Skills for creative industries graduate success. Education+ Training, 53(1), 9?26.
Caves, R. E. (2000). Creative industries: Contracts between art and commerce. Harvard University Press.
Chell, E., Haworth, J. M., & Brearley, S. (1991). The entrepreneurial personality: Concepts, cases, and categories. Routledge.
Demir, E. M. (2021). Yaratıcı kültür endüstrileri kuluçka merkezleri. T.C. Kültür ve Turizm Bakanlığı, Telif Hakları Genel Müdürlüğü.
Deuze, M., & Prenger, M. (2019). Making media: Production, practices, and professions. Amsterdam University Press.
Gehman, J., & Soubliere, J.-F. (2017). Cultural entrepreneurship: From making culture to cultural making. Innovation, 19(1), 61?73.
Grant, D. (2010). The Business of Being an Artist. Allworth.
Hartley, J., Potts, J., Cunningham, S., Flew, T., Keane, M., & Banks, J. (2018). Yaratıcı endüstrilerde Temel Kavramlar (A. Tolungüç, N. Gider Işıkman, S. Geçntürk Hızal, G. Bayraktutan, & E. M. Demir, Çev.). Başkent Üniversitesi YAKEM Yayınları.
Innerhofer, E., Pechlaner, H., & Borin, E. (2018). Entrepreneurship in Culture and Creative Industries. Springer.
Kolb, B. M. (2015). Entrepreneurship for the creative and cultural industries. Routledge.
Küçük, O. (2018). Girişimcilik ve Küçük İşletme Yönetimi (9. baskı). Seçkin Yayıncılık.
THGM. (2020). Kültür Endüstrilerinin Türkiye Ekonomisine Katkısının Ölçülmesi: Dünya Fikri Mülkiyet Örgütü (WIPO) Metodolojisi Bağlamında Telif Haklarına Dayalı Endüstriler. Kültür ve Turizm Bakanlığı Telif Hakları Genel Müdürlüğü.
WIPO. (2003). Marketing Crafts and Visual Arts: The Role of Intellectual Property. World Intellectual Property Organization.
Wright, M., Walmsley, B., & Simmons, E. (2022). Fundraising in the Creative and Cultural Industries (1st ed.). Routledge.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 3 30
Assignment 1 10
Quiz 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 1 70 70
Preparation for Final exam 1 50 50
Course hours 14 3 42
Preparation for Midterm exam 1 45 45
Laboratory (including preparation)
Final exam 1 3 3
Homework 3 10 30
Presentation (including preperation) 3 10 30
Field Research 2 15 30
Article Presentation 3 2 6
Total Work Load308
Total Work Load / 30 (h)10.26
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

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