| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Analyze the internal and external environment specific to the construction industry and apply these analyses to the strategic management process,
- Use strategic analysis tools (SWOT, PESTLE, competitive analysis, etc.) to develop effective strategies,
- Evaluate corporate strategies, innovation management and digital transformation approaches in the construction sector and generate appropriate strategic decisions.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The course in geared at taking the student through the principles of strategic management in construction. It covers the strategic management processes, tools and techniques, marketing and strategic alliances. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to strategic management and fundamental principles |
|
2nd Week |
Strategic thinking and competitive analysis in the construction industry |
|
3rd Week |
Strategic management process and its stages |
|
4th Week |
Internal environment analysis: organizational structure, resources, and capabilities |
|
5th Week |
External environment analysis: PESTLE and industry assessments |
|
6th Week |
SWOT analysis and strategy formulation |
|
7th Week |
Strategic planning and long-term objectives |
|
8th Week |
Midterm |
|
9th Week |
Corporate strategies and growth models in construction |
|
10th Week |
Marketing strategies and customer relationship management |
|
11th Week |
Strategic alliances, partnerships, and collaboration models |
|
12th Week |
Innovation, technology management, and digital transformation strategies |
|
13th Week |
Strategic control, performance management, and measurement systems |
|
14th Week |
Risk, uncertainty, and strategic decision-making |
|
15th Week |
Case studies and strategic management applications |
|
| Recommended or Required Reading | 1. Langford, D., Male, S. (2001). Strategic Management in Construction, 2nd Edition, Wiley-Blackwell. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Quiz |
1 |
20 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
1 |
50 |
50 |
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
80 |
80 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
60 |
60 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
20 |
20 |
| Quiz |
1 |
2 |
2 |
| Total Work Load | 300 |
| Total Work Load / 30 (h) | 10 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
