META AESTHETICS AND VISUAL CULTURE

GİT533

Course Code: GİT533
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Examine the effect of the economic-political change that emerged in the post-capitalist period, in the post-industrial period, on the developing and changing capitalist production system,
In commodity production, change is made in function, image, representation, etc. analyzes the commodity and its representative role in capitalist political economy,
Also analyzes the basic principles, theories and practices of commodity aesthetics through Turkey and China.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

The basic principles, theories and practices of commodity aesthetics, which focus on the change in the capitalist production system that took place after 1950, are analyzed. In this context, the paradigms of change in industrial production, the "aesthetic and meta-aesthetic" dimension of productions such as media production, advertising and cinema; considered in the context of design and visual culture. Changing and developing "aesthetic, economy-political" paradigms in commodity production are discussed. Today's modern theory and practices of commodity aesthetics are discussed through the examples of China and Turkey.

Course Contents

WEEK	TOPICS
1^st Week	Paradigm change in aesthetics
2^nd Week	Introduction to the principles and practices of meta aesthetics
3^rd Week	"Theory-method-practice"
4^th Week	Haug: Meta and aesthetic production.
5^th Week	Transition from commodity to image production - Transition to pos industrial, post fordist era
6^th Week	Image production-Applications: Advertising, Fashion, photography
7^th Week	Industry, art and political economy changes
8^th Week	Midterm
9^th Week	Aesthetic technocracy
10^th Week	Aesthetic technocracy: Marketing aesthetics
11^th Week	Advertising-Youth fetishism-Consumption society
12^th Week	Current situation in meta aesthetics: China, Turkey and South Korea
13^th Week	Circularity and Fashion, Operation of meta-aesthetic technocracy in terms of visual communication
14^th Week	Overall rating: discussion

Recommended or Required Reading

Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991
C.L.Strauss, Yapısal Antropoloji (çev.Adnan Kahiloğlu) İmge, 2012
S.Freud, Totem ve Tabu (Çev.Kamuran Şipal) Say yay. 2011, İstanbul
Bernstein J.M. (1997). "Aesthetics Alienation from Kant to Derrrida and Adrono",UK. Blackwell.
Barthes R.(1993). "Göstergebilimsel Serüven" (Çev. Mehmet Rıfat-Sema Rıfat). İstanbul. YKY.
Brand J.,& Hailey C.(1997). Constructive Dissonance, Arnold Schoneberg and the Transformations of Twientith-Century Culture, 1997, Usa, (Edited) University of California Press.
Burke S.,(1988). "The Death and Return of the Author", UK. Edinburg University Press.
Cashmore, E.& Hhris R.(1999). ?Dictionary of Culturel Theorist.? London. Arnold Publishers.
Cross, Ian (2008). "Music as a Communicative Medium" The Prehistory of Language R.Botha,C.Knight(Eds).UK. Oxford University Press.
Culler Jonathan,(2002). "Structure Poetics", London. Routledge.
Donald Merlin (1991). "Origins of the Modern Mind" UK. Cambridge: Harward University Press
Cryan D. & Shatil S. & Mayblin B.(2010). "Mantık" (çev. Nurettin Elhüsyni) İstanbul. YKY
D?errico, Francesco, (2003) Archaeological Evidence for the Emergence of Language, Symbolism, and Music?An Alternative Multidisciplinary, Perspective: Journal of World Prehistory, Vol. 17, No. 1,UK. March.
Dale Reubart,(1985) Anxiety and Musical Performance, USA., Da Capo Press.
Dowling, Jay, Aron Barbey, Laura Adams (1999) ?Melodic and Rhytmic Contour in Perception and Memory? http//decisionneurosciencelab.org
Derrida J.(1976). Of Grammatology (Translated by Hayatri C. Spivak) Baltimore and London. The John Hopkins Universirty Press.
Derrida J.(1992). "Acts of Literature" (ed. Derek Attrıdge) London, Routledge.
Dekens O. (2015) Yapısalcılık (Çev. Atakan Altınörs) İstanbul, Bilge Yayınevi.
Freud S. (2012). "Totem ve Tabu" (çev. Kamuran Şipal) Ankara. Say Yayınları.
Godwin J.(1990). "The Harmony of The Spheres",USA. Inner Tradition International Ltd.
Jackendoff, Ray.-Fred Lerdahl, F.(2004). "The Capacity for Music:What is it, and What's Special About it?": UK. Cognition. Version of July 1.
Jackendoff, Ray.(1993). "Patterns in the Mind." UK. Harvester Wheatsheaf.
Iverson, John R., Aniruddh D. Patel ve Kengo Ohgushi (2004) Perception of Non-Linguistic Rhytmic Stimuli by American and Japanese Listeners. Ktoto. Proceedings of the International Congress of Acoustics.
Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul.
Fischer J. Sosyoloji Nedir? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara.
Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996.
Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul.
Wittgenstein L. (2009). "Kesinlik Üstüne & Kültür ve Değer." (çev.Doğan Şahiner) İstanbul. Metis.
Wittgenstein L.(1986). "Philosophical Invesitigations." (Translated by G.E.M. Anscombe) UK. Basil Black Well.
Wittgenstein L.(2011). "Tractatus", (çev. Oruç Aruoba) İstanbul. Metis.
Worringer W. (1985). "Soyutlama ve Özdeşleyim" (Çev. İsmail Tunalı). Remzi Kitabevi.

Planned Learning Activities and Teaching Methods

Lecture
Practice
Presentation
Discussion
Other

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Attendance	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	10	10
Preparation for Quiz	2	11	22
Individual or group work	3	14	42
Preparation for Final exam	3	10	30
Course hours	3	10	30
Preparation for Midterm exam	4	12	48
Laboratory (including preparation)
Final exam	1	14	14
Homework	3	10	30
Presentation (including preperation)	3	10	30
Research	1	4	4
Book Presentation	2	10	20
Article Presentation	2	10	20
Total Work Load			300
Total Work Load / 30 (h)			10
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15