CULTURAL ANTROPOLOGY AND VISUAL COMMUNICATION

GİT532

Course Code: GİT532
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Deal with visual culture and communication aspects of structural anthropology and cultural anthropology,
Examine related theories of anthropology and visual culture,
Understand cultural indicators, symbols and logos theoretically better in an anthropological context,
The work of the field of visual communication, which exists today in a wide range from commercial products to political campaigns, understand in an anthropological context.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Cultural anthropology, which is an important specialization of anthropology that deals with human in its broadest aspects, develops various theories and practices in the context of structural linguistics and cultural semiology. In this context, the universal background codes of the productions in the field of visual communication in the context of cultural anthropology and semiology, the principles of the universal functioning of the human mind, the idea of universal binary opposites in the field of design and visual communication; From totemism to "1-0" logic and cybernetic applications, its analysis, development and effects on a wide scale are discussed. In addition, the effect of cultural and anthropological codes on design and its visual communication dimension are also discussed.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Cultural Anthropology. Types of anthropology: physics and social anthropology
2^nd Week	Diffusionist theory, Cultural theories
3^rd Week	"Theory - Method - Practice"
4^th Week	Totem and Taboo: Social law-The origin of morality-The birth of modern man. C.G.Jung, Man and his symbols - Archetypes: Visual communication and language codes
5^th Week	Theories C.L.Strauss, "Wild Thought" Chapter 1: The science of the concrete 2. The Logic of Totemic classification 3. Transformation systems 4. Totem and caste 5. Re-found time 6. History and dialectics
6^th Week	Race - History - Culture, Structural Anthropology, Anthropology Against the Problems of the Modern World. Chapter 1: Language and Kinship relations 2. Social organization
7^th Week	Cultural indicators, semiology and visual arts influence
8^th Week	Midterm
9^th Week	Semiology-Barthes: Empire of Signs, mythology
10^th Week	Anthropology and semiological analysis in cinema, propaganda and mass media
11^th Week	Form structure of fairy tales, hero myth and modern cinema editing
12^th Week	Trademarks, advertising, banners, logos and design in the context of cultural indicators
13^th Week	Examples and applications of anthropological codes of visual communication in the field of commercial, industrial and design in Turkey
14^th Week	General evaluation

Recommended or Required Reading

Antropolojiyle ilgili bütün kitaplar, alanı besleyen bütün filmler, reklamlar, afişler, yapılmış araştırma ve anketler ve bilimsel yayınlar dersin kaynağı olarak önem taşımaktadır.

Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991
Yaban Düşünce (çev.Tahsin Yücel) Doğan yay. 1984
Strauss, C. L. (2012). "Yapısal Antropoloji" (çev. Adnan Kahiloğulları) Ankara. İmge Yayınları.
Strauss C.L. (2013). "Mit ve Anlam" (çev. Gökhan Y.Demir)İstanbul. İtaki Yayınları.
Strauss C.L. (1983). "Yaban Düşünce" (çev. Tahsin Yücel) Hürriyet Vakfı Yayınları, İstanbul
Strauss C.L.(2018). "Uzaktan Yakından" (çev. Haldun Bayrı) İstanbul. Metis Yayınları.
Strauss C.L. (2016). "Hüzünlü Dönenceler" (çev. Ömer Bozkurt). İstanbul. Cogito.
Strauss C.L. (2013). "Hepimizi Yamyamız" (çev. Haldun Bayrı) İstanbul. Metis Yayınları.
Strauss C.L (2007). "Irk, Tarih, Kültür" (çev. Haldun Bayrı) İstanbul. Metis Yayınları.
Soykan Ö.N. (2000) Felsefe ve Dil, Witgenstein Üzerine Bir Araştırma? İstanbul. Kabalcı Yayınları.
Schullian D. M. & Max S. (1948) (Edited) Music and Medicine, New York, Henry Scuman Press..
Wagner R.(1994) Pilgrimage to Beethoven, (Tranleted by, W.A.Ellis) Lincoln and London. University of Nebraska Press.
Wittgenstein L.(2009). ?Kesinlik Üstüne & Kültür ve Değer.? (çev.Doğan Şahiner) İstanbul. Metis.
Wittgenstein L.(1986). "Philosophical Invesitigations." (Translated by G.E.M. Anscombe) UK. Basil Black Well.
Irk, Tarih, Kültür (Çev. Haldun Bayrı) Metis Yay. İstanbul, 2007
___________Modern dünyanın Sorunları Karşısında Antropoloji (Akın Terzi) Metis, 2011
S.Freud, Totem ve Tabu (Çev.Kamuran Şipal) Say yay. 2011, İstanbul
C.G.Jung, İnsan ve Sembolleri,
__________Dört Arketip (çev.Zehra Yılmazer)Metis yay, 2010, İst.
Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul
Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara
Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996.
Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul.

Planned Learning Activities and Teaching Methods

Lecture
Presentation
Discussion
Practice
Other

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Attendance	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	12	12
Preparation for Quiz	2	12	24
Individual or group work	4	12	48
Preparation for Final exam	6	12	72
Course hours	3	12	36
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	12	12
Homework	3	12	36
Presentation (including preperation)	3	10	30
Book Presentation	1	10	10
Article Presentation	2	10	20
Total Work Load			300
Total Work Load / 30 (h)			10
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15