PERCEPTION AND SELECTIVITY IN VISUAL COMMUNICATION

GİT531

Course Code: GİT531
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Gain knowledge about perception theories,
Recognize the concepts of perception and selective perception, understand their importance in terms of visual communication,
Gain awareness of how perception management is carried out by means of visual communication elements.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Today's world presents a structure in which many different sociological layers live in contact and interact. This structure has inevitably brought visual communication and visual communication tools one step ahead of others, due to the easier establishment of a common language, and the societies we live in are now mostly vision-oriented. Since this importance given to the act of seeing also reinforces the attention directed to visual perception and perception processes in a more general sense; As a part of our communication processes, where we share our feelings, thoughts, experiences and knowledge, perception management has become indispensable both at the individual level and at the institutions. Because the message we want to convey can easily be lost between the bombardment of visual messages or be misunderstood. To prevent this danger and to shape the perception in the desired direction is only possible by having knowledge about perception and selectivity in visual communication. The aim of the course is; students' recognition of the concepts of perception and selective perception in the context of visual communication, and to develop ideas on how the effect is created and transformed in visual communication through perception management.

Course Contents

WEEK	TOPICS
1^st Week	Meeting and General Information About Course Content/Operation
2^nd Week	Basic Concepts: Communication, Visual Communication, Perception, Visual Perception, Selective Perception, Looking and Seeing
3^rd Week	How Do We Perceive? Perception Processes
4^th Week	Theories of Perception - Probabilistic Theory / Case Studies
5^th Week	Perception Theories - Cognitive Perception Theory / Case Studies
6^th Week	Theories of Perception - Gestalt Theory of Visual Perception / Case Studies
7^th Week	Theories of Perception - Neuro-psychological Theory of Perception / Case Studies
8^th Week	Perception Theories - Direct Perception Theory / Case Studies
9^th Week	Theories of Perception - Constructivist Theory of Visual Perception / Case Studies
10^th Week	Visual Communication and Perception Management: Mass Communication in the Post-Truth Age
11^th Week	Selectivity in Perception and Propaganda / Case Studies
12^th Week	Selectivity in Perception and Manipulation / Case Studies
13^th Week	Selectivity in Perception and Disinformation / Case Studies
14^th Week	General Discussion and Term Review / Paper Submissions

Recommended or Required Reading

Textbooks:

-Görsel Sanatlarda Anlam ve Algı, Güler Ertan ve Emin Sansarcı, Alternatif Yayıncılık.

Mandatory Resources:

-Sanat ve Toplum, Herbert Read, Hayalperest Yayınevi.
-Sanat ve Propaganda, Toby Clark, Ayrıntı Yayınları.
-Kitle İletişimin Kültürel İşlevleri, Ünsal Oskay, İnkılap Kitabevi.
-It is obligatory to read the articles to be given during the semester.

Recommended Resources:

-Sanatta Anlamın Görüntüsü, Richard Leppert, Ayrıntı Yayınları.
-Resimleri Okumak, Alberto Marguel, Kırmızı Kedi Yayınları.
-Perspektif- Simgesel Bir Biçim, Erwin Panofsky, Metis Yayıncılık.
-Tersten Perspektif, Pavel Florenski, Metis Yayıncılık.
-Renkler, Pelin Gülşen, Destek Yayınları.

Planned Learning Activities and Teaching Methods

Lecture
Practice
Project
Report Preparation
Presentation
Other

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	4	40
Project	1	50
Attendance	1	10
Total(%)		100
Contribution of In-term Studies to Overall Grade(%)		100
Contribution of Final Examination to Overall Grade(%)		0
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	5	70
Preparation for Final exam
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework	7	10	70
Presentation (including preperation)	1	25	25
Project	2	36	72
Book Presentation	1	20	20
Total Work Load			299
Total Work Load / 30 (h)			9.96
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1
K2
K3		X
K4			X
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15	X