SEMIOLOGY AND ADVERTISING DESIGN

GİT517

Course Code: GİT517
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Assistant Professor Nurcan Pınar Eke

Learning Outcomes

At the end of this course, the students;

Learn the basic principles of semiotics,
Can read different advertisement designs with the help of indicators,
Develop ideas on the construction and interpretation of meaning in advertisements.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

The most important issue to consider when it comes to ad design is how to create meaning. Because a design that achieves its goal is only the one that can convey what is intended to be conveyed to the other side in a lossless, accurate, fast and effective manner. For this reason, it is necessary to know and interpret the relationship between advertisements and semiology. The aim of the course is to convey the theoretical knowledge that will enable students to make a critical reading of advertisements and to discuss how meaning is constructed through the elements of semiotics.

Course Contents

WEEK	TOPICS
1^st Week	Meeting and general information about the course content/operation
2^nd Week	What is Semiology? Basic concepts
3^rd Week	Historical Development of Semiotics and Important Names in the Field
4^th Week	Signs and Sign Types. Verbal and non-verbal signs. Semiotics and Myths
5^th Week	Semiotics and Signification
6^th Week	What is Advertising? Advertising Design and Types
7^th Week	The Construction of Meaning and the Use of Myths in Advertising Design
8^th Week	Semiotic Structure Construction in Advertisements
9^th Week	Advertising Examples - Discussion and Analysis
10^th Week	Advertising Examples - Discussion and Analysis
11^th Week	Semiotic Structure Construction in Digital Advertising
12^th Week	Digital Advertising Examples - Discussion and Analysis
13^th Week	Digital Advertising Examples - Discussion and Analysis
14^th Week	General Discussion and Evaluation

Recommended or Required Reading

Textbooks:

-Açıklamalı Göstergebilim Sözlüğü, Mehmet Rıfat, Alfa Yayıncılık.

Mandatory Resources:

-Homo Semioticus ve Genel Göstergebilim Sorunları, Mehmet Rıfat, Yapı Kredi Yayınları.
-Reklam Kültür Toplum, Banu Dağtaş, Ütopya Yayınevi.
-Reklam Söylemi, Rengin Küçükerdoğan, Es Yayınları.

Recommended Resources:

-Bilinçaltını Ayartmak - Reklam Psikolojisi, Robert Heath, The Kitap Yayınları.
-Reklam Göstergebilimi, Saniye Tuncer, Kriter Yayınları.

Planned Learning Activities and Teaching Methods

Lecture
Practice
Project
Report Preparation
Presentation
Other

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	3	30
Project	1	60
Attendance	1	10
Total(%)		100
Contribution of In-term Studies to Overall Grade(%)		100
Contribution of Final Examination to Overall Grade(%)		0
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	5	70
Preparation for Final exam
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework	7	10	70
Presentation (including preperation)	1	25	25
Project	2	36	72
Book Presentation	1	20	20
Total Work Load			299
Total Work Load / 30 (h)			9.96
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X
K2		X
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14			X
K15