Information Package
baskent.edu.tr

Master's of Visual Communication Design with Thesis

GİT515

VISUAL COMMUNICATION THEORIES

Course Code
GİT515
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows visual communication theories,
  2. Can interpret and give meaning to visual communication design elements within the scope of the theoretical knowledge acquired,
  3. Can recognize visual communication elements designed in accordance with theoretical knowledge and predict their effects on the communication process.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionAccording to many theories, after the ages of oral and written culture, today, visual culture is experienced by humanity, and perhaps there was no period in history that was under such a great bombardment of visual messages. The form of this flexible communication has changed and become visual. Therefore, today, it has learned theories of visual communication, contains the information contained in it and has become even more important in terms of interpretation. The aim of the course is to provide technical equipment on the basic theories and applications of visual communication and thus to be able to operate the equipment that can recognize, make sense of and analyze visual communication information and culture.
Course Contents
WEEK TOPICS
1st Week Meeting and general information about the course content/operation What is Visual Communication?
2nd Week Historical Perspective on Visual Communication II: The Image from Cave Walls to Digital Screens and Beyond. An Introduction to Visual Communication Theories.
3rd Week Theory of Aesthetics. Theory of Perception.
4th Week Representation Theory.
5th Week Visual Rhetoric Theory.
6th Week Cognitive Theory.
7th Week Visual Semiotics Theory.
8th Week Reception Theory.
9th Week Narrative Theory.
10th Week Aesthetics Theory_Media.
11th Week Visual Ethics Theory.
12th Week Visual Literacy Theory.
13th Week Cultural Studies Theory.
14th Week General Evaluation and Discussion
Recommended or Required ReadingTextbooks:

-Handbook of Visual Communication Theory, Methods, and Media, Ken Smith, Sandra Moriarty, Gretchen Barbatsis, Keith Kenney, Routledge Publishing.

Mandatory Resources:

-The articles to be given during the term will be read.

Recommended Resources:

- Sanat Tasarım ve Görsel Kültür, Malcolm Bernard
- Rudolf Arnheim, Görsel Düşünme
- John Berger, Görme Biçimleri
- Visual Culture Reader, Nicholas Mirzoeff
- John Fiske, İletişim Çalışmalarına Giriş
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Project
  • Other
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Assignment 2 90
Attendance 1 10
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 15 3 45
Preparation for Final exam
Course hours 15 3 45
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework 2 15 30
Presentation (including preperation) 2 25 50
Project 2 40 80
Article Presentation 2 25 50
Total Work Load300
Total Work Load / 30 (h)10
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X X X
K2 X X X
K3 X X
K4 X
K5
K6
K7 X
K8 X
K9
K10
K11
K12
K13 X X
K14 X X
K15 X