| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Have knowledge about design culture and management,
- Have knowledge about product design, branding and product identity-corporate identity in the field of visual communication,
- Can analyze design management strategies, develop innovative strategies both globally and locally,
- Know consumption dynamics and consumer behavior and can relate design expectations to project management processes.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | - |
|---|
| Course Description | The aim of the course is to recognize and analyze the tools and business and strategy models used while designing and developing products and/or processes in the field of visual communication. In this framework, it is aimed to define and recognize the concept of design management. With the design management course, it is desired that the brands/designers who will take place in the global communication world acquire up-to-date information and skills that will enable them to maintain their competitive structure in ethical conditions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Meeting and general information about course content/operation |
|
2nd Week |
The concept of design management and its development in the historical process |
|
3rd Week |
Relationship between product development and design management in the field of visual communication |
|
4th Week |
The use of design management by brands working in the field of visual communication, case studies |
|
5th Week |
Strategic thinking in design management. Discussions |
|
6th Week |
Strategic action in design management. Discussions and case studies |
|
7th Week |
Value creation and effective management by design. Case Studies |
|
8th Week |
Correct design management and global competitive environment |
|
9th Week |
Design thinking and innovation |
|
10th Week |
Continuity and sustainability in design |
|
11th Week |
Design management: brand and corporate identity studies - Student Projects |
|
12th Week |
Design management: brand and corporate identity studies - Student Projects |
|
13th Week |
Design management: brand and corporate identity studies - Student Projects |
|
14th Week |
Presentations |
|
| Recommended or Required Reading | Textbooks:
-Tasarım Yönetimi, Brigitte Borja De Mozota, Mediacat Yayınları.
-Fikirleri Görselleştirmek: Bir Profesyonel Gibi Tasarım Yapıp Sunmak, Gregor Kriztian, Litetatür Yayınları. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Practice
- Project
- Report Preparation
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Project |
1 |
90 |
| Attendance |
1 |
10 |
| Total(%) |
|
100 |
| Contribution of In-term Studies to Overall Grade(%) |
|
100 |
| Contribution of Final Examination to Overall Grade(%) |
|
0 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
3 |
25 |
75 |
| Preparation for Final exam |
|
|
|
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
|
|
|
| Homework |
1 |
8 |
8 |
| Presentation (including preperation) |
1 |
40 |
40 |
| Field Research |
3 |
35 |
105 |
| Book Presentation |
1 |
30 |
30 |
| Total Work Load | 300 |
| Total Work Load / 30 (h) | 10 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
