FASHION AND COMMUNICATION DEVICES

MOD522

Course Code: MOD522
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

comprehend the relationship between Fashion and communication tools.
learn the effects of changing communication tools on fashion in the historical process.
understand the purpose and importance of using communication tools in the fashion industry.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

The relationship between fashion and the communication process that individuals collectively create and organize social reality is evaluated. This evaluation focuses on the communication of purpose, attitude and behavior changes with fashion visuals. In fashion and communication tools, changing lifestyles, strategies of brands to make themselves noticed, consumer expectations and communication of fashion brands in the digital environment are the subjects of analysis.

Course Contents

WEEK	TOPICS
1^st Week	Communication tools
2^nd Week	Historical processes of communication tools
3^rd Week	Fashion Consumption Habits
4^th Week	The purpose and importance of communication tools in the Fashion Industry
5^th Week	Communication tools and domains used in the fashion industry
6^th Week	Effects of communication tools on fashion diffusion
7^th Week	Effects of communication tools on fashion diffusion
8^th Week	Midterm
9^th Week	Digital Media, Internet and Fashion
10^th Week	Social Media and Fashion
11^th Week	Effects of the Internet on Fashion
12^th Week	Effective Media
13^th Week	Effective Media Practices
14^th Week	general evaluation

Recommended or Required Reading

Bartlett (Editor), Cole (Editor) ve Rocamora (Editor), Fashion Media: Past and Present. Bloomsbury Academic. 2014
Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul
Wissinger, E. (2015). This year's model: Fashion, media, and the making of glamour. NYU Press.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Problem Solving
Project
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	2	5	10
Preparation for Quiz
Individual or group work	14	14	196
Preparation for Final exam	1	20	20
Course hours	14	3	42
Preparation for Midterm exam	2	5	10
Laboratory (including preparation)
Final exam	1	12	12
Homework	2	5	10
Total Work Load			300
Total Work Load / 30 (h)			10
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1
K2
K3		X
K4	X	X	X
K5	X	X	X