FASHION AND SOCIAL PHYSCHOLOGY

MOD511

Course Code: MOD511
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

have information about the theoretical and applied studies in the field of Fashion and social psychology,
evaluate the phenomenon of Fashion from the perspective of Social psychology,
learn how social psychology concepts are used in fashion,
reach more comprehensive information on Mass-Consumption-Social adaptation-Social influence-Imitation-Pattern-Perception-Perception manipulation-Advertising and Psychological function.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Fashion emerges as an important social and psychological cultural aspect. The development and prevalence of fashion products are facilitated by the use of some important social psychological devices. Fashion presents a wide area of social influence and social communication within the field of social interaction. This interaction constitutes the most important study area of this course.

Course Contents

WEEK	TOPICS
1^st Week	The origin of fashion and social psychology disciplines.
2^nd Week	Convergence of fashion and social psychology.
3^rd Week	Mass production - mass consumption .
4^th Week	Loss of individuality-social impact.
5^th Week	Establishment of subject-object relationship in capitalist society and perception of fashion referents.
6^th Week	Self-otherness-representation-imitation-alienation, commodity fetishism.
7^th Week	Midterm exam
8^th Week	Social psychology theories: Psychoanalysis
9^th Week	Gestalt-Structuralism
10^th Week	Behaviorism-organizational and individual communication
11^th Week	Individual relation- group- categories- social classes
12^th Week	persuasion-aggression-sexuality-group behavior
13^th Week	Advertising-political-economic social interaction.
14^th Week	General evaluation.

Recommended or Required Reading

Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991
Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul
Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul
Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara
Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996.
Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul
Arnheim Rudolf, New Essays on the Psychology of Art, California Press, USA 1986
Ching, F. D. K.; Architecture: Form-Space and Order, Van Nostrand Reinhold, New York, 1996
Gabbar K. Glen, Psikiyatri ve Sinema (çev.Yusuf Eradam) Okuyan Us Yay. İstanbul 2001
Freud S., Sanat ve Sanatçılar Üzerine, (çev. Kamuran Şipal) Bozak Yay. 1979 İstanbul
Norberg-Schulz, C.; Existence, Space and Architecture, Studio Vista, London,1971
Norberg-Schulz, C.; Genius Loci, Towards a Phenomenology of Architecture, New York, 1980
Venzer Gerhard, Deliler ve Dahiler, (çev. Gürsel Aytaç) Omnia, İstanbul, 2010

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Problem Solving
Experiment
Practice
Project
Report Preparation
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	2	5	10
Preparation for Quiz
Individual or group work	14	14	196
Preparation for Final exam	1	20	20
Course hours	14	3	42
Preparation for Midterm exam	2	5	10
Laboratory (including preparation)
Final exam	1	12	12
Homework	2	5	10
Total Work Load			300
Total Work Load / 30 (h)			10
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3	X	X	X	X
K4				X
K5	X	X	X	X