Information Package
baskent.edu.tr

Master's of Fashion Design without Thesis

MOD510

FASHION AND CONSUMPTION ATTITUDES

Course Code
MOD510
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. evaluate the interests, tastes, needs and wishes of consumers, which vary according to their different characteristics,
  2. explain the relationship between consumer behavior and different disciplines,
  3. recognize different models and approaches related to consumer behavior,
  4. evaluate the consumer purchasing process,
  5. evaluate their behavior after the consumer purchasing process,
  6. interpret the effects of consumers on marketing efforts and the effects of marketing efforts on consumers.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn this course; Based on the fact that fashion is an important consumption tool, the process of creating a sensory effect of fashion, the advertising industry and the way it appeals to the masses are examined. In addition, the effects of advertising and advertising photography, which is an important area of expertise in fashion, on consumption behaviors are also examined.
Course Contents
WEEK TOPICS
1st Week Introduction to consumer behavior, consumer behavior marketing relationship, consumer behavior models
2nd Week Individual differences that shape consumer behavior
3rd Week Consumer lifestyles and market segmentation
4th Week Psychological processes and situational influences that shape consumer behavior
5th Week Socio-cultural factors that shape consumer behavior
6th Week Presentations
7th Week Consumer decision making and purchasing behavior
8th Week Consumer's purchasing and post-purchase behavior
9th Week How do consumers think? Cognitive structures of consumers
10th Week consumer behavior research
11th Week New consumer trends
12th Week Consumer society and consumption culture debates
13th Week Fashion and consumer culture
14th Week Presentations
Recommended or Required ReadingYavuz Odabaşı ve Gülfidan Barış (2007). Tüketici Davranışı. MediaCat
Rob Walker (2010). Değişen Tüketici Kim? MediaCat
Gerald Zaltman (2003). Tüketici Nasıl Düşünür. MediaCat
Martin Lindstorm (2009). Buy.ology. MediaCat
Barry Schwartz (2008). Bolluk Paradoksu. MediaCat
Michael R. Solomon (2003). Tüketici Krallığının Fethi. MediaCat
Michael R. Solomon (2009). Consumer Behavior. Pearson International Edition.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Practice
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 2 5 10
Preparation for Quiz
Individual or group work 14 14 196
Preparation for Final exam 1 20 20
Course hours 14 3 42
Preparation for Midterm exam 2 5 10
Laboratory (including preparation)
Final exam 1 12 12
Homework 2 5 10
Total Work Load300
Total Work Load / 30 (h)10
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2
K3 X X X X X X
K4 X X X X X X
K5 X X X X X X