FASHION AND GOODS ESTHETICS

MOD509

Course Code: MOD509
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

comprehend the phenomenon of fashion in terms of aesthetics and socio-economic as well as in terms of design,
better understand the aesthetic aspect of fashion and the driving forces in the development of this aspect,
understand how the concepts of fashion and commodity aesthetics are intertwined,
understand the main lines and theories of commodity aesthetics,
better understand the applications and tools of Meta aesthetics.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

In this course; The interaction and applications between fashion and commodity aesthetics are examined from both theory and practice. From production to consumption of fashion, which is an important application of commodity aesthetics; A very wide field of application, from the psychology of the receiver to the technocracy of sensibility, is handled under the umbrella of aesthetics.

Course Contents

WEEK	TOPICS
1^st Week	What is fashion, the definition of fashion, the phenomenon of fashion and philosophical-sociological interpretations.
2^nd Week	The aesthetic function of fashion - fashion products and the design process - applied aesthetic process.
3^rd Week	Fashion Theories, basic principles of fashion, common points and applications of fashion and commodity aesthetics
4^th Week	Creativity and design in meta aesthetics, Trend Concepts, Trend Setters, Trend Creators and Role Models.
5^th Week	Types of fashion; high fashion (Haute Couture), ready-to-wear (Prete porter), street fashion (Street Style).
6^th Week	Meta aesthetics theory and applications.
7^th Week	Visa
8^th Week	Advertising and fashion in commodity aesthetics.
9^th Week	Design aesthetics and sales aesthetic applications - Market Analysis. Sales Space design.
10^th Week	Psychological driving force in commodity aesthetics: Youth addiction and youth emphasis.
11^th Week	Anthropological philosophical background of commodity aesthetics - universality from design - concept of locality - establishment of sexual identities, national identity and clothing culture.
12^th Week	Fashion in the consumer society- The concept of the new and the creation of the new- Is the new old?
13^th Week	The global operation of commodity aesthetics.
14^th Week	General evaluation-Discussion.

Recommended or Required Reading

Arnheim Rudolf, New Essays on the Psychology of Art, California Press, USA 1986
Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996.
Freud S., Sanat ve Sanatçılar Üzerine, (çev. Kamuran Şipal) Bozak Yay. 1979 İstanbul
Norberg-Schulz, C.; Existence, Space and Architecture, Studio Vista, London,
Venzer Gerhard, Deliler ve Dahiler, (çev. Gürsel Aytaç) Omnia, İstanbul, 2010
Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991
Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul
Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul
Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara
Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul
Ülger Emir H., G.Simmel?de sınıfsal farklılığın nesnelleştiği bir alan: Moda felsefesi?, Felsefe Dünyası, Sayı 59, 2014/1

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Problem Solving
Experiment
Report Preparation
Project
Practice
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	2	5	10
Preparation for Quiz
Individual or group work	14	14	196
Preparation for Final exam	1	20	20
Course hours	14	3	42
Preparation for Midterm exam	2	5	10
Laboratory (including preparation)
Final exam	1	12	12
Homework	2	5	10
Total Work Load			300
Total Work Load / 30 (h)			10
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3	X	X	X	X	X
K4	X	X	X	X	X
K5	X	X	X	X	X