| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know insurance branches and their products
- Know insurance branches and their products
- Know how insurance marketing, sales and production activities differ from other goods and/or services' marketing, sales and production activities
- Learn Turkish Insurance Sector and its enstruments
- Learn insurance functions
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | In this course, the studens will learn the marketing concepts and techniques and identification of marketing problems in insurance companies. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
A basic (simple) ınsurance system and ıts elements |
|
2nd Week |
A global ınsurance system and ıts elements |
|
3rd Week |
Marketplaces and market conditions ıntroduced by globalization in the context of changing conditions |
|
4th Week |
Adaptation of ınsurance to globalization and change and ıntegration activities |
|
5th Week |
Insurance branches and products related to these branches |
|
6th Week |
How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities |
|
7th Week |
How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities |
|
8th Week |
Midterm |
|
9th Week |
Examples of general conditions for goods ınsurances |
|
10th Week |
Examples of general conditions for liability ınsurances |
|
11th Week |
Examples of general conditions for life and health ınsurances |
|
12th Week |
Standart written forms arranged on sale for conformity to principles |
|
13th Week |
Effect of marketing and sales activities on production |
|
14th Week |
Case studies for possible problems related to marketing, sales and production activities and their solution |
|
| Recommended or Required Reading | Duman, G. Ş.; Türk Sigorta Sektöründe Boş Kapasiteler ve Ekonomik Kayıplar, Bilaraş,1990
Karabulut, M.; Sigorta Pazarlaması
Uralcan, G. Ş.; Bireysel Emeklilik Sistemi ve Alt Yapısı, Beta Yayınevi, 2004
Uralcan, G.Ş.; Temel Sigorta Bilgileri ve Sigorta Sektörünün Yapısal Analizi, Beta Yayınevi, 2004, II. Baskı Bilyay |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Discussion
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
10 |
140 |
| Preparation for Final exam |
1 |
45 |
45 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
1 |
40 |
40 |
| Total Work Load | 303 |
| Total Work Load / 30 (h) | 10.1 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
