PUBLIC RELATIONS AND MARKETING IN RECREATION

SPS476

Course Code: SPS476
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Differentiate the weakness and strengths of traditional marketing strategies.
Develop marketing research programs for the organization.
Develop and apply short term and long term strategic plans that are linked to selected market and rivalries.
Understand the importance of public relations in recreational organizations.
Know the conceptions of target marketing parts and strategies.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course gives basic knowledge and practical experience of marketing and public relations in recreation. It focuses on the main principles of service marketing and the reflections of public relations practices on recreational organizations. In this context, it examines processes such as the analysis of marketing concepts and methods, components of the marketing mix, effective marketing techniques, marketing of services, consumer behavior and public relations planning, within the framework of examples from the recreation and sports industry.

Course Contents

WEEK	TOPICS
1^st Week	Marketing, Recreation and Sports Marketing: Basic Concepts
2^nd Week	Advances in Marketing Understanding
3^rd Week	Marketing Environment
4^th Week	Service Concept and Service Marketing
5^th Week	Marketing Components, Marketing Mix
6^th Week	Midterm Exam
7^th Week	Marketing Components, Marketing Mix
8^th Week	Personnel, Customer and Physical Evidence in Service Marketing
9^th Week	Demand and Capacity Management in Service
10^th Week	Consumer Behavior
11^th Week	Service Marketing and New Approaches
12^th Week	Midterm Exam
13^th Week	Sports Marketing, Marketing Communication and Sports
14^th Week	Student Presentations ? Marketing and Public Relations Plan
15^th Week	Student Presentations ? Marketing and Public Relations Plan

Recommended or Required Reading

Gençer, R. T. (2003). Olimpik Pazarlama Programlarının Yarattığı Katkılar Üzerine Bir Değerlendirme.
İçöz, O. & Kozak, M. (2002). Turizm Ekonomisi: Turizmin Makro ve Mikro Ekonomik Etkileri. 2.Bası, Turhan Kitapevi, Ankara.
Yağcı, Ö. (2003). Turizm Ekonomisi. Detay Yayıncılık, Ankara.
Cheverton, P. (2004). Key Marketing Skills: Strategies, Tools & Techniques for Marketing Success. Kogan Page Limited.

Planned Learning Activities and Teaching Methods

Lecture
Practice

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	2	40
Project	1	30
Total(%)		70
Contribution of In-term Studies to Overall Grade(%)		70
Contribution of Final Examination to Overall Grade(%)		30
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz
Individual or group work	1	15	15
Preparation for Final exam	1	20	20
Course hours	15	3	45
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)
Final exam	1	2	2
Homework	2	15	30
Total Work Load			124
Total Work Load / 30 (h)			4.13
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3			X	X	X
K4			X	X	X
K5			X	X	X
K6	X	X	X	X	X
K7	X	X	X	X	X
K8
K9				X	X
K10					X
K11
K12

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3			X	X	X
K4			X	X	X
K5			X	X	X
K6	X	X	X	X	X
K7	X	X	X	X	X
K8
K9				X	X
K10					X
K11
K12

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3			X	X	X
K4			X	X	X
K5			X	X	X
K6	X	X	X	X	X
K7	X	X	X	X	X
K8
K9				X	X
K10					X
K11
K12

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3			X	X	X
K4			X	X	X
K5			X	X	X
K6	X	X	X	X	X
K7	X	X	X	X	X
K8
K9				X	X
K10					X
K11
K12