Information Package
baskent.edu.tr

Program of Communication and Design

İLF327

STRATEGIC COMMUNICATION

Course Code
İLF327
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explains the basic concepts, theoretical approaches, and functions of strategic communication.
  2. Develops objectives, messages, content, channel, and media strategies by conducting situation and stakeholder analyses as part of the strategic communication process.
  3. Can evaluate strategic communication practices such as crisis communication, image and reputation management, and lobbying.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe Strategic Communication course aims to help students develop effective communication strategies by examining the fundamental concepts, theoretical approaches, and communication processes of strategic communication. The course covers situation and stakeholder analysis, defining communication objectives, content and message development, communication channels and media strategies, and measurement and evaluation processes; it also addresses current areas of strategic communication such as crisis communication, image and reputation management, lobbying, digital communication, and artificial intelligence applications.
Course Contents
WEEK TOPICS
1st Week Course Overview
2nd Week Fundamental Concepts of Strategic Communication
3rd Week The Strategic Communication Process: Situation Analysis and Planning
4th Week The Strategic Communication Process: Stakeholder Analysis and Defining Communication Objectives
5th Week The Strategic Communication Process: Content Strategy, Storytelling, and Message Development
6th Week The Strategic Communication Process: Communication Channels, Media Strategy, and Timing
7th Week Strategic Communication Process: Measurement, Evaluation, and Feedback
8th Week Midterm Exam
9th Week Theoretical Foundations of Strategic Communication
10th Week Crisis Communication
11th Week Image and Reputation Management
12th Week Lobbying and Advocacy
13th Week Digital Communication and Artificial Intelligence Applications in Strategic Communication
14th Week Final Evaluation
Recommended or Required ReadingÇınarlı, i. (2013). Stratejik İletişim Yönetimi. İstanbul: Beta
Dimitrov, R. (2018). Strategic Silence: Public Relations and Indirect Communication. Routledge.
Grunig, J. E. (2005). Halkla ilişkiler ve iletişim yönetiminde mükemmellik. İstanbul: Tribeca.
Holtzhausen, D. ve Zerfass, A. (2015). (ed.) The Routledge Handbook of Strategic Communication. New York: Routledge.
Miskimmon, A., O'Loughlin, B. ve Roselle, L. (2013). Strategic Narratives: Communication Power and the New World Order. New York: Routledge.
Smith, R. D. (2013). Strategic Planning for Public Relations. New York: Routledge.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Attendance 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load154
Total Work Load / 30 (h)5.13
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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