Information Package
baskent.edu.tr

Program of Communication and Design

İLF252

DIGITAL MEDIA

Course Code
İLF252
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains the competence to analyze and interpret the effects of digital media environments on individuals, social relations, and the operation of organizational structures.
  2. Acquires the knowledge to query and critically evaluate the impacts of digitalization across different contextual frameworks.
  3. Recognizes and gains knowledge about the literacy requirements brought by contemporary communication technologies.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe fact that new media technologies have become an integral part of daily life has led to the emergence of a new interdisciplinary field of study termed "new media studies," notably through the contributions of distinct disciplines such as communication sciences and cultural studies. Within the scope of new media studies, new media products, the societal manifestations, outcomes, and impacts displayed by the usage practices of these products, as well as the cultural and digital representations conveyed through them, are critically discussed. This course addresses discussions and case analyses regarding how new media shapes visual culture, political practices, citizenship practices, everyday life, consumer culture, interpersonal relationships, and the field of health from a critical perspective.
Course Contents
WEEK TOPICS
1st Week Introduction: Explanation of course scope, goals, and objectives
2nd Week Conceptual and theoretical framework of digital media: Development process of web technologies, impacts on daily life, and related concepts
3rd Week Digital media environments: Effects on users. Platform features. Redefinition and positioning of the audience
4th Week Digital inequality and digital divide: Relationship between digital media and socio-economic structure
5th Week Digital labor: Leisure time and digital capitalism
6th Week Goffman and the presentation of self
7th Week Discussions and evaluations on the concept of performance
8th Week New media and GDPR / Personal Data Protection Law (KVKK): Online environments and personal data
9th Week UI & UX
10th Week On digital marketing and advertising
11th Week Storytelling in digital media
12th Week Online environments and accessibility applications: New media and intergenerational collaboration
13th Week Digital media and research methods
14th Week Term summary: General evaluation of the term. Q&A. Information regarding the final exam
Recommended or Required ReadingYengin, D. (2012). Yeni Medya ve içinde: 123-133. Anahtar Kitaplar Yayınevi.

Binark, M. (2007). Yeni Medya Çalışmaları. Ankara: Dipnot Yayınları.

Binark, M. ve Bayraktutan, G. (2013). Ayın Karanlık Yüzü: Yeni Medya ve Etik. İstanbul: Kalkedon Yayınları.

Varnalı, K. (2013). Dijital Kabilelerin İzinde: Sosyal Medyada Netnografik Araştırmalar. İstanbul: MediaCat Yayınları.

Binark, M. (2014). Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri. İstanbul: Ayrıntı Yayınları.

Ders sırasında önerilecek güncel ek kaynaklar, örnek çalışmalar ve okumalar.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 35
Assignment 1 5
Other 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 0 0 0
Individual or group work 14 3 42
Preparation for Final exam 1 42 42
Course hours 14 3 42
Preparation for Midterm exam 1 22 22
Laboratory (including preparation)
Final exam 1 1 1
Homework 0 0 0
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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