Information Package
baskent.edu.tr

Program of Communication and Design

İTA432

DESIGN MANAGEMENT

Course Code
İTA432
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains knowledge about design management processes and models.
  2. Acquire the ability to develop alternative design management models and applications within freelance and corporate structures.
  3. Acquire the ability to develop an applicable model for solving communication and design-oriented problems.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course focuses on strategic, functional and operational administration of design.
Course Contents
WEEK TOPICS
1st Week Introduction Explanation of the scope, goals and objectives of the course
2nd Week Concepts of design, design management, sub-fields of design. Using communication and design together. Where is the communication and design graduate positioned in the organization?
3rd Week Design management processes, the place and importance of design management in organizational structure. Competencies of the design manager. Introduction to cost and feasibility.
4th Week Product and service design processes: Work-time relationship and time management, archiving, continuity. Innovation and design management relationship.
5th Week Design management and production processes.
6th Week Being a freelance designer: risks, requirements. Being a one-man team !?
7th Week Client meetings, presentations, client relations.
8th Week Midterm Exam
9th Week Creative team coordination. Managing a cognitive process. Team assignment, cohesion and management considerations.
10th Week Campaign management
11th Week Examination of campaign design management models. Examples used in sub-areas of design. Brainstorming on the development of creative communication and design management models.
12th Week Determination of research topics for the semester. Selecting and communicating with designers for case studies. Preparation of questions. Information on design management process evaluation.
13th Week Evaluations on the campaigns studied.
14th Week Realization of student presentations at the end of the semester and general evaluation
Recommended or Required ReadingMAZOTA B. B. (2005) Tasarım Yönetimi, MediaCat Kitapları.

Manzakoğlu, B., Er, A. Ve Er, Ö. (2010). Tasarım Yönetimi: Tanım, Kapsam ve Uygulama. Ankara, TÜSİAD.


Mermercioglu, M , Akpinar, M. (2018). Öncü Türk Firmalarında Tasarım Yönetimi ve İnovasyon. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 19 (1), 89-114. DOI: 10.24889/ifede.346831


Irmak Bayburtlu, I . (2011). Kimlik Yaratan Bir Süreç Olarak Tasarım ve Tasarım Yönetimi Kavramları . Akdeniz Sanat, 4 (7), 0-0.


Güneş, S . (2010). İnovasyon ve Tasarım Politikaları Kapsamında Ar-Ge, İnovasyon ve Tasarım Etkinliklerinin Değerlendirilmesi. Sanat ve Tasarım Dergisi, 1 (5), 73-90 .
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Problem Solving
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Attendance 1 10
Other 1 50
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 1 3 3
Individual or group work 12 3 36
Preparation for Final exam 1 48 48
Course hours 14 3 42
Preparation for Midterm exam 1 12 12
Laboratory (including preparation)
Final exam 1 1.5 1.5
Homework 3 3 9
Total Work Load152.5
Total Work Load / 30 (h)5.08
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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