Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT477

PUBLIC RELATIONS IN FASHION

Course Code
MTT477
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understand the importance of public relations.
  2. Know its functions.
  3. Learn the relations between advertising, public opinion, propaganda and marketing.
  4. Can do public relations and advertising applications.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionExamining the concept of "public relations" in promoting fashion brands' businesses and activities to their target audiences. Examining the necessary elements for the effective implementation of the concept of "advertisement" in the promotion of goods or services.
Course Contents
WEEK TOPICS
1st Week General information about course content, functioning and assessment and public relations
2nd Week Basic principles of public relations, target audience concept
3rd Week The historical development process of public relations
4th Week Ethical understanding in public relations
5th Week Qualifications of a public relations specialist
6th Week Public relations organization examples from Turkey and the world
7th Week Product, brand and corporate image in public relations
8th Week Midterm
9th Week The place of public relations in marketing communication
10th Week public relations and advertising
11th Week Public relations and exhibition-fair design
12th Week New transmission technologies and public relations
13th Week corporate social responsibility
14th Week General evaluation
Recommended or Required ReadingSabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. Sistem Yayıncılık, İstanbul.
Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. Alfa Yayınları, İstanbul.
Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? Beta Basım, İstanbul.
Bülbül, R. (1998). Halkla İlişkiler. Paragraf Dizgi ve Tasarım, Konya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 0 0 0
Individual or group work 10 2 20
Preparation for Final exam 1 20 20
Course hours 3 14 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation) 0 0 0
Final exam 1 3 3
Homework 10 2 20
Total Work Load118
Total Work Load / 30 (h)3.93
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4
K1
K2
K3 X X X
K4 X
K5
K6 X X X X
K7 X X
K8
K9
K10
K11 X X X X
K12
K13
K14
K15
K16
K17 X X
K18 X X X X
K19
K20
K21