Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT476

FASHION RETAIL MANAGEMENT

Course Code
MTT476
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn technical and managerial information in the apparel and fashion industry, production and retail management and related global trade, supply chain, sales and marketing concepts.
  2. Comprehend the interdisciplinary interaction with which the subject is related.
  3. Can use the acquired knowledge in applied studies and create new solutions.
  4. Detect complex problems in fashion retail areas, develop new strategic approaches, and produce solutions by taking responsibility.
  5. Can follow current developments in fashion retail, original applied studies, using information and communication technologies, critically evaluate the knowledge and skills it has acquired, and develop implementation plans by predicting the effects of its practices in the global, social, economic and cultural spheres.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionGaining skills related to the establishment, operation and management of physical and digital retail stores for the delivery of fashion products to the end users. Examination of technological developments in fashion retail and their reflections on the sector in terms of working professionals and store owners.
Course Contents
WEEK TOPICS
1st Week Introduction to the course, definition and content of the course
2nd Week Consumer behavior, Perceptions and attitudes
3rd Week the market research
4th Week Customer Planning
5th Week Marketing communication process
6th Week Advertising and message
7th Week Midterm
8th Week Traditional Media channels
9th Week Digital Media channels
10th Week Media Strategy
11th Week Retail
12th Week store, store atmosphere, music, showcase, signage, staff
13th Week Marketing communication
14th Week General evaluation
Recommended or Required ReadingClow, K. E. and Baack, D.E. (2021) Integrated Advertising, Promotion, and Marketing Communications, Pearson Global Edition, 9th Edition
Belch, G. and Belch, M. (2021) Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill, 12th Edition
Greenwood, G.L. (2013) Fashion Marketing Communications, John Wiley&Sons
Kotler, P. ve Keller, A. (2016), Marketing Management, 15. Baskı, Prentice Hall
Odabaşı, Y. Ve Oyman, M. (2012) Pazarlama İletişimi Yönetimi, MediaCat Yayıncılık
Odabaşı, Y. ve Barış, G. (2011) Tüketici Davranışı, MediaCat Yayıncılık
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Attendance 1 10
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 0 0 0
Individual or group work 10 2 20
Preparation for Final exam 1 20 20
Course hours 3 14 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation) 0 0 0
Final exam 1 3 3
Homework 10 2 20
Total Work Load118
Total Work Load / 30 (h)3.93
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K8 X
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