| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the concepts of perception, learning, motivation, self, attitude.
- Have knowledge the types of individual decision-making types.
- Know the process of textile and fashion industry consumers buying decision process.
- Learn the methods of buying used in the persuasion of textile and fashion industry consumers.
- Have knowledge the effective factors of purchasing in the textile and fashion industry.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | - |
|---|
| Course Description | Addressing the individual and social reasons for fashion consumption of the fashion customer within the scope of the theories used by fashion designers, manufacturers and marketers to create their predictions about the needs and expectations of consumers. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to consumer behaviors |
|
2nd Week |
Perception and learning |
|
3rd Week |
Motivation, values, self |
|
4th Week |
Personality and life styles |
|
5th Week |
Attitudes, attitudes change and interactive communication |
|
6th Week |
Individual decision making, buying and disposing |
|
7th Week |
Group influence and opinion leadership |
|
8th Week |
Mid-term examination |
|
9th Week |
Household decision making |
|
10th Week |
Consumers subcultures: income and social class, ethnic group, racial, religion and age subcultures |
|
11th Week |
Consumers and cultures |
|
12th Week |
Project presentations |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Solomon, Michael R. (2002). Consumer Behaviour: Buying, Having and Being International. 5. Edition, Prentice Hall. |
|---|
| Planned Learning Activities and Teaching Methods |
- Project
- Presentation
- Lecture
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Attendance |
1 |
10 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
0 |
0 |
0 |
| Individual or group work |
10 |
2 |
20 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
3 |
14 |
42 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
0 |
0 |
0 |
| Final exam |
1 |
3 |
3 |
| Homework |
10 |
2 |
20 |
| Total Work Load | 118 |
| Total Work Load / 30 (h) | 3.93 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
