Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT472

FASHION MANAGEMENT

Course Code
MTT472
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Gain knowledge about the establishment and management of a fashion brand.
  2. Within the fashion industry; Gain knowledge of basic fashion design and retail management in evaluating production needs.
  3. Have information about consumer and buyer trends.
  4. Gain knowledge about fashion market analysis and marketing strategies.
  5. Gain knowledge of supply chain management, product research, purchasing and fashion culture.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionLearning the concepts of planning, organizing, directing, coordination and control within the scope of current management and strategy science. Establishing the basics of decision making process and human management in fashion businesses.
Course Contents
WEEK TOPICS
1st Week Login
2nd Week Fashion Codes and Trends
3rd Week Fashion and Modern Art
4th Week Creativity Principles
5th Week Fashion ? Brand, Role of Design
6th Week Communication of Design, Visual Design, Fashion Photography
7th Week Midterm
8th Week Design, Marketing and Competition Review
9th Week Process and Content Management in Design Management
10th Week Strategic Tools in Design Management
11th Week From Design to Retail in Fashion
12th Week Fashion Design in Today's Markets
13th Week Contemporary Marketing Strategies
14th Week Communication, Marketing, Design, Law
Recommended or Required ReadingDavis, Fred. Moda Kültür ve Kimlik, çev. Özden Arıkan. Yapı Kredi Yayınları.İst.1997
Seivewright,S. (2013) Moda Tasarımında Araştırma ve Tasarım (1.Baskı). B.Bakın (Çev). İstanbul: Literatür Yayınları.
Hodge, Sussie.50 Sanat Fikri.
Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul
Sorger, Richard.-Udale,Jenny. Moda Tasarımının Temelleri, çev. Çiğdem Sirkeci. İstanbul: Literatür Yayınları,2013
Seivewright, Simon. Moda-Tasarımında-Araştırma-ve-Tasarım, çev. Burcu-Bakın. İstanbul: Literatür Yayınları, 2013
Jones, Sue Jenkyn. Moda Tasarımı, çev. Hüseyin Kılıç. İstanbul: Güncel Yayıncılık LTD.ŞTİ.2009
Pearce, D., Atkinson, G., & Mourato, S. (2006). Cost-benefit analysis and the environment: recent developments. Organisation for Economic Co-operation and development.
Colin Renfrew,Moda Tasarımında Koleksiyon Geliştirme,literatür yayıncılık
Jenny Udale,Moda Tasarımında Tekstil ve Moda, literatür yayıncılık
Armstrong H. J., Pattern Making for Fashion Design third edition,New Jersey, United States, 2000.
Baudot F., Modanın Yüzyılı, İTKİB, Güncel Yayıncılık, 2001, İstanbul
Hakko C., Moda Olgusu, Vakko Yayınları.
Johansson, F., & Tayanç, D. (2007). Yaratıcılık ve inovasyon: medici etkisi yaratmak. Mediacat.
Hawthorne R., The Costume Collector?s Company 1890-1990,1998, London, Great Britain.
Hill H. M., Bucknell P. A., The Evoluation of Fashion Pattern and Cut from 1066 to 1930, 1987,
Peacock J., The Chronicle of Western Costume, 1996, ISBN 0-500-01490-6, Thames and Hudson Ltd., London, United Kingdom.
Solinger J., Apparel Handbook, United States.
* "Moda Tahmin ve Trend Kaynakları." Cincinnati Üniversitesi. Nisan 2011
* Keiser Sandra J. ve Myrna B konur. Tasarım Ötesinde: Giyim Ürün Geliştirme Sinerji. New York: Fairchild Yayınları, 2008.
* Trend Books, Harpers Bazaar, Vogue, Oficiell, Elle, Cosmopolitan, Marie Claire, Hello vb. Moda Dergileri Defile Özel Sayıları
Easey, M. (Ed.). (2009). Fashion marketing. John Wiley & Sons.
Seymour, S. (2008). Modaya uygun teknoloji: Tasarım, moda, bilim ve teknolojinin kesişme noktası . New York: Springer
Posner, H. (2011). Marketing fashion. Hachette UK.
Watson, R. (2010). Gelecek dosyalar: Önümüzdeki 50 yılın kısa bir geçmişi . Nicholas Brealey.
Greenhıll, R., Murray, M., Spence, J. (2003). Fotoğraf Sanatı, Nurdan Arca Ve Nurettin Baç (Çev.). İstanbul: Remzi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Other
  • Presentation
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 0 0 0
Individual or group work 10 2 20
Preparation for Final exam 1 20 20
Course hours 3 14 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation) 0 0 0
Final exam 1 3 3
Homework 10 2 20
Total Work Load118
Total Work Load / 30 (h)3.93
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K12
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K17 X X
K18 X X X X X
K19 X
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