Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT466

COMMUNICATION AND MEDIA IN FASHION

Course Code
MTT466
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. have knowledge about market and marketing concepts.
  2. have knowledge about the effect of consumer characteristics on the market.
  3. have knowledge about fashion and brand concepts.
  4. have knowledge of fashion marketing activities.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionThe meaning of clothing culture as a communication tool. The effect of fashion in terms of self-expression of the individual and reflecting the lifestyle of the society.
Course Contents
WEEK TOPICS
1st Week Communication Process, Characteristics and Types
2nd Week Basic Skills of Communication
3rd Week Effective Communication Process and Barriers
4th Week Visual Culture, Digital Representation, Social Networking Sites
5th Week The Birth, Development and Characteristics of Social Media
6th Week The Power of Social Media Tools in Communication
7th Week Word of Mouth Communication on Social Media
8th Week Midterm
9th Week Fashion and Communication in Social Media
10th Week Social Networks, Facebook, Instagram, Whatsapp
11th Week Blogs, Microblogs, Content Sharing Sites, Wikis, Podcasting, Social Bookmarking Sites, Forums
12th Week Influencer Marketing
13th Week Customer Citizenship Behavior
14th Week Brand Evangelism
Recommended or Required ReadingPARSA, A.F. (2004) İmgenin Gücü ve Görsel Kültürün Yükselişi, Medyada Yeni Yaklaşımlar (1.Baskı) .M. Işık (Ed). Konya: Eğitim Kitabevi Yayınları.
GÜNAY, V. D. ve PARSA, A. F. (2012). Görsel Göstergebilim İmgenin Anlamlandırılması. (1.Baskı). V. D. GÜNAY ve A. F. Parsa (Ed). İstanbul: Es Yayınları.
Crane, D. (2003). Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik. (Baskı 1). Ö. Çelik (Çev.). İstanbul: Ayrıntı Yayınları.
Berger, J. (2012). Görme Biçimleri (18.Baskı) Y. Salman (Çev). İstanbul: Metis Yayınları
ATALAYER, F. (1994). Görsel Sanatlarda Estetik İletişim. Eskişehir: Anadolu Üniversitesi, Güzel Sanatlar Fakültesi Yayınları.
McAssey, J. ve Buckley, C. (2013). Moda Tasarımında Stil Yaratmak. (Baskı 1). B. Başoğlu (Çev.). İstanbul: Literatür Yayınları
YETMEN, G. (2012) Moda Tasarımında Temel Tasarım Öğelerinin Önemi. Ankara: İdil Sanat ve Dil Dergisi. Sayı:22
Webb, J. (2016) Yaratıcı Fotoğrafçılıkta Tasarım İlkeleri (1.Baskı). E. Günay (Çev). İstanbul: Literatür Yayınları.
Seivewright, S. (2013) Moda Tasarımında Araştırma ve Tasarım (1.Baskı). B. Bakın (Çev). İstanbul: Literatür Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Presentation
  • Report Preparation
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Attendance 1 10
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 0 0 0
Individual or group work 10 2 20
Preparation for Final exam 1 20 20
Course hours 3 14 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation) 0 0 0
Final exam 1 3 3
Homework 10 2 20
Total Work Load118
Total Work Load / 30 (h)3.93
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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