| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Gain the ability to comprehend the phenomenon of fashion, to interpret current fashion trends, to understand how trends are formed and the importance of fashion dynamics that affect trends in the fashion industry.
- Gain the ability to understand the importance of seasonal color, fabric and material trends, learn the effective factors in determining/following trends, and develop trend tracking and trend analysis.
- Recognize the leading companies and brands in the world fashion market, gain the ability to follow innovations in color prediction, textile and fabric development.
- Gain the habit of communicating visually, expressing himself, analyzing the clothing - consumer products and consumption trends, monitoring the market, examining and evaluating the clues.
- Gain the skills of long-term and short-term forecasting strategies, window reading, researching consumer trends for market analysis, collecting information from multiple sources for consumer style selection and color selection, and the ability to apply seasonal trends to their collections during the collection preparation stage and to predict seasonal trends. .
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | - |
|---|
| Course Description | Explaining concepts such as Trend, Trendsetter, Trendhunter, Trend Analysts, Trend Agencies. Examination of trend tracking methods. Trend analysis in the historical process. Explaining key details such as color, texture, form, silhouette. Examining the podium visuals and determining and presenting the key details. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course Presentation |
|
2nd Week |
Definition of Fashion, Fashion Products and Services, Discussion of Changes in Fashion, |
|
3rd Week |
Trend Prediction, Trend Concepts |
|
4th Week |
Trend-following Methods |
|
5th Week |
Trend Forecasting Companies, Presentation of Season Trends |
|
6th Week |
Trend Analysis in the Historical Process |
|
7th Week |
The Concept of Fast Fashion in the Ready-to-Wear Industry, Leading Companies and Brands in the Fashion Market in Turkey and in the World |
|
8th Week |
Midterm |
|
9th Week |
Fashion Definitions, Fashion Phenomenon, Factors Affecting Fashion, Fashion Theories, Basic Principles of Fashion |
|
10th Week |
Types of Fashion. High Fashion (Haute Couture), Ready-to-Wear (Pret e porter), Street Fashion (Street Style) |
|
11th Week |
Discussion of Key Details, Color, Texture and Forms/Silhouettes, Window Reading, Market Analysis, Preparing Market Reports |
|
12th Week |
Fashion Dynamics, Color Prediction, Color Councils and Color Prediction Phases, Trend Reports, Fashion in Fabric and Fiber |
|
13th Week |
Window Reading, Market Analysis, Preparing Market Reports, Examining Designer Collections, Catwalk Analysis Identifying Key Details, Presentation |
|
14th Week |
Podium Analysis Identifying Key Details, Presentation |
|
| Recommended or Required Reading | * Watson, L. (2007). Modaya Yön Verenler. (G. Ayas, Çev.). İstanbul:
Güncel Yayıncılık.
* Sorger, Richard.-Udale, Jenny. Moda Tasarımının Temelleri, çev. Çiğdem Sirkeci. İstanbul: Literatür Yayınları,2013
* Seivewright, Simon. Moda-Tasarımında-Araştırma-ve-Tasarım, çev. Burcu-Bakın. İstanbul: Literatür Yayınları, 2013
* Jones, Sue Jenkyn. Moda Tasarımı, çev. Hüseyin Kılıç. İstanbul: Güncel Yayıncılık LTD.ŞTİ.2009
* "Moda Tahmin ve Trend Kaynakları." Cincinnati Üniversitesi. Nisan 2011
* Keiser Sandra J. ve Myrna B konur. Tasarım Ötesinde: Giyim Ürün Geliştirme Sinerji. New York: Fairchild Yayınları, 2008.
* Trend Books, Harpers Bazaar, Vogue, Oficiell, Elle, Cosmopolitan, Marie Claire, Hello vb. Fashion Magazines Fashion Show Special Issues |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Discussion
- Case Study
- Project
- Presentation
- Report Preparation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
0 |
0 |
0 |
| Individual or group work |
10 |
2 |
20 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
3 |
14 |
42 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
0 |
0 |
0 |
| Final exam |
1 |
3 |
3 |
| Homework |
10 |
2 |
20 |
| Total Work Load | 118 |
| Total Work Load / 30 (h) | 3.93 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
