Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT439

FASHION PHOTOGRAPHY II

Course Code
MTT439
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Develop the ability to create an original fashion photography concept and construct a visual narrative for their self-designed fashion collection.
  2. Develop the ability to organize a professional fashion photography production process by preparing mood boards, styling plans, and shooting scenarios.
  3. Develop the ability to analyze the relationship between garments, location, model, and lighting, and to create effective compositions that highlight the fashion design.
  4. Develop the ability to visualize their collections in editorial, lookbook, or campaign formats and integrate them with a coherent brand identity.
  5. Develop the ability to evaluate and present their fashion photographs from technical, aesthetic, and communication perspectives.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionFashion Photography II is a practice-based course that aims to enable students to visualize their self-designed fashion collections through the language of professional fashion photography. Throughout the course, students approach concept development, visual storytelling, styling planning, location selection, model direction, lighting techniques, and shoot organization from a holistic fashion communication perspective. Building upon the fundamental knowledge of composition, lighting, and visual language acquired in Fashion Photography I, this course advances students' skills and prepares them to present their collections in editorial, lookbook, or campaign formats. Students either photograph their own collections themselves or collaborate with a professional photographer while managing the entire production process. By preparing mood boards, styling sheets, and detailed shooting plans, they gain hands-on experience with the professional fashion photography production workflow.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course and Course Structure
2nd Week Collection Analysis; Student collection presentations (brief introduction), Analysis of the relationship between collection and image, The role of photography in making fashion design visible
3rd Week Concept Development in Fashion Photography; Developing a concept from the collection, Narrative building, Differences between editorial, lookbook, and campaign photography, Case studies
4th Week Mood Board and Visual Identity Development; Mood board preparation techniques, Creating a color palette, Atmosphere, mood, and reference images, Alignment with the collection's visual language
5th Week Styling Plan and Styling Sheet Preparation; Styling coherence, Planning accessories, hair, and makeup, Relationship between background and garments, Preparing a styling sheet
6th Week Location Selection and Lighting Planning; Evaluation of indoor and outdoor locations, Use of natural light, Fundamentals of artificial lighting, Harmony between location and collection
7th Week Model Selection and Working with Models; Matching the model with the collection, Pose direction techniques, Body language and silhouette emphasis, Conveying emotion
8th Week Pre-Production Planning; Developing the shooting schedule, Preparing a shot list, Team organization, Time management
9th Week Midterm Examination ? Interim Presentation (Concept and Production Plan Submission); Mood board presentation, Styling sheet submission, Location and model planning, Feedback
10th Week Shooting Week (Practice I); Test shoots, Composition studies, Technical adjustments
11th Week Shooting Week (Practice II); Final shooting sessions, Feedback, Post-shoot evaluation
12th Week Post-Production and Image Selection; Criteria for photograph selection, Basic color correction, Creating visual consistency, Developing a coherent image series
13th Week Collection Presentation Formats; Lookbook design, Editorial layout, Campaign visual language, Digital presentation preparation
14th Week Final Project Preparation and Individual Evaluation; Review of selected photographs, Technical and aesthetic refinements, Presentation rehearsal
Recommended or Required Reading**Core References**

Monden, S. (2018). *Japanese Fashion Cultures: Dress and Gender in Contemporary Japan*. Bloomsbury Academic.
Demir, A. (2015). *Moda Fotoğrafı*. İstanbul: Literatür Yayıncılık.
Hall-Duncan, N. (1979). *The History of Fashion Photography*. Alpine Book Company.
Martin, R. (1999). *Fashion and Surrealism*. Rizzoli.

**Recommended Additional References**

Mears, P. (2007). *The Model as Muse: Embodying Fashion*. Metropolitan Museum of Art.
Jobling, P. (1999). *Fashion Spreads: Word and Image in Fashion Photography since 1980*. Berg Publishers.
Steele, V. (2010). *The Berg Companion to Fashion*. Bloomsbury Academic.
Cotton, C. (2014). *Fashion Photography Now*. Thames & Hudson.
Hopkins, J. (2012). *Fashion Photography 101: Learn How to Shoot Stylish, Modern Photos*. Focal Press.
Hopkins, J. (2013). *Basics Fashion Design: Editorial Design* (Trans. S. Bayındır). İstanbul: Literatür Yayıncılık.

**Digital Resources**

Vogue Archive (Magazine Archive)
SHOWstudio (Nick Knight's fashion film and photography platform)
Business of Fashion ([www.businessoffashion.com](http://www.businessoffashion.com))
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Presentation
  • Discussion
  • Case Study
  • Project
  • Report Preparation
  • Problem Solving
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Assignment 1 10
Attendance 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 4 4
Preparation for Quiz 1 1 1
Individual or group work 12 2 24
Preparation for Final exam 1 10 10
Course hours 4 14 56
Preparation for Midterm exam 1 5 5
Laboratory (including preparation) 0 0 0
Final exam 1 4 4
Homework 8 2 16
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

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