Information Package
baskent.edu.tr

Program of Textile and Fashion Design

MTT438

FASHION PHOTOGRAPHY I

Course Code
MTT438
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Develop the ability to analyze the historical development, different genres, and the role of fashion photography within visual culture.
  2. Develop the ability to apply the fundamental techniques of photography, including lighting, framing, and composition, in a fashion-oriented context.
  3. Develop the ability to integrate styling, image development, and concept development into the fashion photography process.
  4. Develop the ability to produce creative solutions related to model direction, location selection, and styling during the fashion photography production process.
  5. Develop the ability to create original fashion images through collage, photography, and digital editing, and to develop a professional portfolio.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionThis course examines the historical development, different genres, and the role of fashion photography in visual culture, with the aim of helping students understand the relationship between fashion and image through photography. Alongside theoretical knowledge, the course covers the technical aspects of photography, including lighting, composition, framing, and shooting techniques, as well as styling, location selection, and model direction. Throughout the course, students produce their own original fashion photographs through creative practices such as collage and image-making exercises, as well as studio and on-location photo shoots. In this process, students experience fashion photography not only as a promotional tool but also as a form of artistic expression.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course Structure
2nd Week Introduction: History and Importance of Fashion Photography; The role of fashion photography in art, advertising, and culture
3rd Week Types of Fashion Photography; Advertising, editorial, catalog, street fashion, and experimental photography; Case studies
4th Week Fundamentals of Photography; Lighting, composition, framing, and color theory; Camera settings (aperture, shutter speed, and ISO)
5th Week Location and Concept in Fashion Photography; Indoor and outdoor location selection; Translating a concept into a visual language
6th Week Experimental Fashion Photography; Collage, digital manipulation, and the influence of performance art; Practical applications
7th Week MIDTERM EXAMINATION
8th Week The Visual Language of Fashion and Style; Fashion trends and styling elements
9th Week Working with Models; Posing techniques; Body language and facial expression management
10th Week Brand, Identity, and Fashion Photography; The role of fashion photography in creating brand identity; Analysis of campaign examples
11th Week Styling and Makeup in Fashion Photography; The role of styling in achieving visual coherence; Professional teamwork
12th Week Photography Practice Sessions (Continued)
13th Week Photo Editing
14th Week FINAL EXAMINATION AND EVALUATION
Recommended or Required Reading? Monden, S. (2018). Japanese Fashion Cultures: Dress and Gender in
Contemporary Japan. Bloomsbury Academic.
? Demir, A. (2015). Moda Fotoğrafı. İstanbul: Literatür Yayıncılık.
? Hall-Duncan, N. (1979). The History of Fashion Photography. Alpine Book
Company.
? Martin, R. (1999). Fashion and Surrealism. Rizzoli.
? Mears, P. (2007). The Model as Muse: Embodying Fashion. Metropolitan
Museum of Art.
? Jobling, P. (1999). Fashion Spreads: Word and Image in Fashion
Photography since 1980. Berg Publishers.
? Steele, V. (2010). The Berg Companion to Fashion. Bloomsbury Academic.
? Cotton, C. (2014). Fashion Photography Now. Thames & Hudson.
? Hopkins, J. (2012). Fashion Photography 101: Learn How to Shoot Stylish,
Modern Photos. Focal Press.
? Hopkins, J. (2013). Moda tasarımı temelleri: Editöryel moda (Çev. S.
Bayındır). İstanbul: Literatür Yayıncılık.
? Vogue Archive (dergi arşivi)
? SHOWstudio (Nick Knight?ın moda film ve fotoğraf platformu)
? Business of Fashion (www.businessoffashion.com)
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Presentation
  • Discussion
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 4 4
Preparation for Quiz 1 1 1
Individual or group work 12 2 24
Preparation for Final exam 1 8 8
Course hours 4 14 56
Preparation for Midterm exam 1 6 6
Laboratory (including preparation) 0 0 0
Final exam 1 4 4
Homework 8 2 16
Total Work Load119
Total Work Load / 30 (h)3.96
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

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