HEALTH MARKETING

HCM483

Course Code: HCM483
Semester: Seventh Term (Fall)
Theory+Practice: 2 + 1
ECTS: 5

Course Type

Compulsory Course

Course Level

Bachelor's Degree

Year of Study

Semester

Seventh Term (Fall)

ECTS

Name of Lecturer(s)

Professor Berna Simten Malhan

Learning Outcomes

At the end of this course, the students;

Get basic knowledge about marketing in health services
After obtaining the basic information about marketing in health services, propose solutions to find a solution to the selected health problem and improve it with their projects

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

There is no recommended optional programme component for this course.

Course Description

Fundamental concepts related to marketing, history of marketing, types of marketing, classification of marketing functions, services marketing, specialties of services and history, health care services and services policy, price, placement, promotion in health care marketing and their strategies are included in this course.

Course Contents

WEEK	TOPICS
1^st Week	Fundamental concepts about marketing
2^nd Week	Healthcare services and properties
3^rd Week	Healthcare goods and properties
4^th Week	Pricing services production in healthcare sector
5^th Week	Distribution of healthcare services
6^th Week	Promotion of healthcare services
7^th Week	Individual sales in healthcare services
8^th Week	Advertisement in healthcare sector
9^th Week	Public relations in healthcare sector
10^th Week	Strategic marketing in healthcare sector
11^th Week	Information about project
12^th Week	Project work
13^th Week	Project work
14^th Week	Project presentation
15^th Week	Project presentation

Recommended or Required Reading

Bercowitz E (1996) Essentials of Health Care Marketing, An Aspen Publication
Bercowitz E (1996) Essentials of Health Care Marketing, An Aspen Publication
Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall.
Tek, Ö. (1997) Pazarlama İlkeleri, İzmir.
Greenspan B (2002) Health Care Marketing, Emerald Group Publication
Karaca Ş, (2015) Sağlık Hizmetlerinde Pazarlama, Beta Basım Yayın

Planned Learning Activities and Teaching Methods

Lecture
Presentation
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	1	10
Project	1	50
Total(%)		60
Contribution of In-term Studies to Overall Grade(%)		60
Contribution of Final Examination to Overall Grade(%)		40
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	4	56
Preparation for Final exam	1	15	15
Course hours	15	3	45
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	3	3
Homework	1	15	15
Term Project Research	1	20	20
Mid-Pre Jury (including preparation)
Total Work Load			154
Total Work Load / 30 (h)			5.13
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2
K1	X
K2		X
K3		X
K4	X	X
K5	X	X
K6		X
K7
K8
K9		X
K10		X