| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Understand the structure and the function in marketing process of the social marketing
- Practice the social marketing in healthcare
- Evaluate the social marketing campaign in healthcare
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | There is no recommended course associated with this course. |
|---|
| Course Description | The aims of this course are to examine the social marketing techniques that can be use in healthcare organizations and the specifications of these techniques that differ from other marketing techniques. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The basics concepts of social marketing |
|
2nd Week |
Social marketing mix |
|
3rd Week |
Social marketing in non-profit organizations |
|
4th Week |
Social marketing in healthcare |
|
5th Week |
Developments in the world about social marketing in healthcare |
|
6th Week |
Efficiency of social marketing in healthcare |
|
7th Week |
The concept and design of social campaign |
|
8th Week |
Midterm exam |
|
9th Week |
The process of planning and execution of social campaign in healthcare |
|
10th Week |
The process of planning and execution of social campaign in healthcare |
|
11th Week |
Evaluation of social campaign in healthcare and analysis of the results |
|
12th Week |
Ethics of social marketing in healthcare |
|
13th Week |
The future of social marketing in healthcare |
|
14th Week |
Social marketing in healthcare: examples from Turkey and around the world |
|
15th Week |
Social marketing in healthcare: examples from Turkey and around the world |
|
| Recommended or Required Reading | Valarie A. Zeithaml, Marj Jo Bitner ve Dwayne D. Gremler, Services Marketing - Integrating Customer Focus Across The Firm, McGrawHill, 1996.
Hong Cheng, Philip Kotler ve Nancy Lee, Social Marketing for Public Health: Global Trends and Success Stories, Jones&Barlett Learning, 2010.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
14 |
14 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
2 |
8 |
16 |
| Article |
7 |
2 |
14 |
| Total Work Load | 141 |
| Total Work Load / 30 (h) | 4.7 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
