| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Have knowledge about causes of the consumer behavior
- Have knowledge about the factors that affect consumer
- Have knowledge about consumption strategies in healthcare
- Have knowledge about consumers' reactions
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | There is no recommended optional programme component for this course. |
|---|
| Course Description | To enable students to learn about consumer behavior, its causes, factors affecting consumer behavior, health consumption strategies, consumer reactions and consumer psychology. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Consumer behavior concept and characteristics |
|
2nd Week |
Importance of consumer behavior in marketing |
|
3rd Week |
The relationship between consumer behavior and marketing strategy in healthcare |
|
4th Week |
Psychological effects learning and memory |
|
5th Week |
Motivation and interest |
|
6th Week |
Sensation and perception |
|
7th Week |
Attitudes and changing attitudes and emotions |
|
8th Week |
Midterm exam |
|
9th Week |
Personality and self |
|
10th Week |
Values and lifestyle |
|
11th Week |
Socio-cultural effects, group dynamics and solidarity group |
|
12th Week |
Personal influences and spread of innovation |
|
13th Week |
Consumer purchasing process in healthcare |
|
14th Week |
Purchasing and post-purchase behaviors |
|
15th Week |
Purchasing and post-purchase behaviors |
|
| Recommended or Required Reading | Gülfidan B., Odabaşı, Y., Tüketici Davranışı, Mediacat Kitapları, İstanbul, 2012
İslamoğlu, A. Hamdi, Altunışık, R., Tüketici Davranışları, Beta Basım Yayım, 2010
Hoyer D. W., Maccinnis, J. Deborah, Consumer Bahavior, 2008.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
35 |
| Assignment |
1 |
10 |
| Presentation of Article |
1 |
10 |
| Total(%) |
|
55 |
| Contribution of In-term Studies to Overall Grade(%) |
|
55 |
| Contribution of Final Examination to Overall Grade(%) |
|
45 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
0 |
0 |
0 |
| Preparation for Quiz |
0 |
0 |
0 |
| Individual or group work |
14 |
4 |
56 |
| Preparation for Final exam |
1 |
15 |
15 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
0 |
0 |
0 |
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
7 |
7 |
| Article Presentation |
1 |
0.5 |
0.5 |
| Article |
3 |
3 |
9 |
| Total Work Load | 140.5 |
| Total Work Load / 30 (h) | 4.68 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
