| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learns distribution components,
- Learns the methods of entering international markets,
- Produces solutions to problems that may be encountered in professional life with theoretical knowledge.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Middle and senior managers will be working in the logistics sector, to inform about the distribution channel management and physical distribution, distribution channel, regardless of the marketing functions, but may be compatible with them to make the composition and design of this course is to inform you about. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Definition and Scope of Distribution and Distribution Channels |
|
2nd Week |
Management of Distribution Channels |
|
3rd Week |
Horizontal and Vertical Integration in Distribution Channels |
|
4th Week |
Conflict in Distribution Channels |
|
5th Week |
Physical Distribution Channels |
|
6th Week |
International Distribution Channels |
|
7th Week |
Indirect and Direct Exports |
|
8th Week |
Midterm Exam |
|
9th Week |
License Agreements |
|
10th Week |
Franchising |
|
11th Week |
Joint Ventures |
|
12th Week |
Management Agreement |
|
13th Week |
Direct Investment |
|
14th Week |
Case Study |
|
15th Week |
|
|
16th Week |
|
|
| Recommended or Required Reading | -Keskin, Hakan, Lojistik el kitabı,Ankara,2011
-Kula, Ufuk;Torkul, Orhan;Taşkın Harun, Endüstri ve Sistem Mühendisliğine giriş, Değişim yayınları, 2006, İstanbul
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
14 |
3 |
42 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
14 |
2 |
28 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
