| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Improve the skills of designing strategic planning process for retailers.
- Explore the factors that affect consumers' different purchasing act.
- Demonstrate an understanding of the effect of retailing markets on retailing logistics.
- Take an active role in individual and group discussions about retailing logistics.
- Demonstrate an understanding of the effect of retailers on effective and efficient operation of supply chain.
- Demonstrate an understanding of the importance of information exchange and integration between supply chain members.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The course focuses on defining the retail market so that students can understand its impact on retail logistics. Students will examine retail strategies and communication networks in the retail industry. Students will examine the effects of globalization on the supply chain, which is an important issue for many businesses. Students will also have the opportunity to learn about e-retail and how it is used in retail logistics. The aim of this course is to formulate and apply the principles and practices of retailing from supply chain production. To evaluate these principles and practices, the course addresses retail logistics from both national and global perspectives. The course focuses on defining the retail market so that students can understand its effects on retail logistics. Students will examine retail strategies and communication networks in the retail industry. Students will gain knowledge about inventory and storage issues encountered in retail logistics. Students will examine the effects of globalization on the supply chain, which is an important issue for many businesses. Students will also have the opportunity to learn about e-retail and how it is used in retail logistics. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Retail |
|
2nd Week |
Establishing and Maintaining Relationships in Retail |
|
3rd Week |
Strategic Planning and Organizations in Retail |
|
4th Week |
Retail Strategy |
|
5th Week |
Identifying and Understanding Customers |
|
6th Week |
Collecting and Processing Information in Retail |
|
7th Week |
Selecting a Store Location |
|
8th Week |
Midterm Exam |
|
9th Week |
Organization and Human Resource Management in Retail |
|
10th Week |
Financial and Operational Dimensions |
|
11th Week |
Creating and Developing Retail Plans |
|
12th Week |
Financial Retail Management |
|
13th Week |
Pricing in Retail |
|
14th Week |
Creating and Maintaining a Retail Image; Integration and Control of Retail Strategy |
|
| Recommended or Required Reading | Barry Berman ve Joel R Evans "Retail Management: A Strategic Approach", Prentice Hall, 11th Ed., USA, 2009.
Ders Notları |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Case Study
- Questions/Answers
- Practice
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
14 |
3 |
42 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
14 |
2 |
28 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
