| Course Type | Compulsory Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | 1 |
|---|
| Semester | Second Term (Spring) |
|---|
| ECTS | 3 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Defines the basic concepts, purposes, importance and principles of public relations. Learns the relationship between public relations activities and sociology. Knows the historical development of public relations, its models and usage methods.
- Explains the relationships between public relations and similar concepts (advertisement, propaganda, marketing, lobbying). Learns the use of new media (social media) in public relations activities.
- Knows the organization of the public relations unit. Explains the tools used in public relations activities and their methods of use.
- Defines strategic public relations concepts such as corporate image, corporate identity, corporate reputation management, crisis communication, sponsorship, corporate social responsibility.
- Explains the differences between public relations activities in public and private institutions. Interprets case studies and applications in public relations.
- Explains the public relations management process and application stages.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
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| Course Description | In this course, first of all, the basic concepts, principles and models related to public relations, the tools and techniques used and the methods of use are explained, and their relations with similar concepts (advertising, propaganda, marketing, lobbying) are emphasized. In terms of preparation for applications for businesses, strategic public relations concepts such as public relations management process implementation stages, corporate identity, crisis communication, reputation management are emphasized within the content of the sample applications. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Public Relations Concept, Purposes, Importance, Basic Principles |
|
2nd Week |
Relationship with Sociology and Historical Development Process, |
|
3rd Week |
Public Relations Models |
|
4th Week |
Public Relations and Similar Concepts (Propaganda, Advertising, Marketing, Lobbying) |
|
5th Week |
The Place, Duties and Responsibilities of the Public Relations Deparments in the Organization |
|
6th Week |
Tools and Methods Used in Public Relations (Use of Mass Media) |
|
7th Week |
Public Relations and New Media, |
|
8th Week |
Midterm Exam |
|
9th Week |
Strategic Applications of Public Relations Management (Corporate Image and Corporate Identity, Corporate Reputation Management) |
|
10th Week |
Strategic Applications of Public Relations Management (Crisis Management, Sponsorship, Corporate Social Responsibility) |
|
11th Week |
Public Relations Management Process |
|
12th Week |
Public Relations in Public and Private Organizations |
|
13th Week |
Case Studies and Best Practices in Public Relations |
|
14th Week |
Public Relations Campaign Presentations by Students |
|
| Recommended or Required Reading | 1. İşletmelerde Halkla İlişkiler, Prof. Dr. Zeyyat Sabuncuoğlu , Alfa Aktüel Yayınevi
2. Halkla İlişkilere Giriş, Prof. Dr. Metin Işık, Eğitim Yayınevi |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Attendance |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
14 |
1 |
14 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
7 |
2 |
14 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 86 |
| Total Work Load / 30 (h) | 2.86 |
| ECTS Credit of the Course | 3 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
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